recruiting talent & improving customer service with social media

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A presentation given to the Jack in the Box social media task force in November 2010.

TRANSCRIPT

O MG

How companies are using

social media

to recruit talent &improve customer service Johnny Chan

eBoost Consulting

Micha Mikailian

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

talent.

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

increase collaboration.

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

improve guest services.

1.Make your customers

your candidates

“In the recession, everyone’s looking for a job…

“In the recession, everyone’s looking for a job…

…what a myth!”-Kat DrumGlobal Employment Brand Manager, Starbucks

Our customers are our candidates.

2.See strategy

from the frontline

50% among non users.8% among BSN users

Turnover

3.Improve guest services

“How do you quantify billboards?How do you quantify newspaper ads?

But let me show you how strong this is.”

[expletive]

VIRTUALNOBODIES

Two unknown men with zero celebrity status

THANK YOU.

Johnny ChaneBoost Consulting

Micha Mikailian

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