responsive email presentation
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RESPONSIVE EMAILEMAILS THAT RESPOND.Created by / Mike Louviere @malouviere
PHILOSOPHYResponsive Design is now standard. Going into 2014 it's time to
apply what we've learned and adapt it to email.
WHY RESPONSIVE EMAILEmail Statistics
Desktop: 29.0 %
Mobile: 52.0 %
Webmail: 19.0 %
According to PEW Research Center at least 52% ofconsumers use their mobile devices for reading and
accessing some type of email
WHY RESPONSIVE EMAILPe
rcen
tage
Email OpensSource: emailmonday.com
Jan' 13 Feb' 13 Mar' 13 Apr' 13 May' 13 Jun' 13 Jul' 13 Aug' 13 Sep' 13 Oct' 13 Nov' 1310
20
30
40
50
60
In 2013 mobile email opens increased by 21% and will accountfor up to 70% of email opens depending on target audience,
product and email types.
WHY RESPONSIVE EMAILTime Spent on Mobile Devices
Reading Email: 7.6 %
Responding to Sue's Meeting Invites: 92.4 %Highcharts.com
On average 9 minutes of our day is spent reading email on ourdevice, or 7.6% of the total 119 minutes we spend on our phone
per day.
BUT SERIOUSLY, EMAIL IS IMPORTANTSo let's take a look at the good and the bad...
THIS DOESN'T FLY
HOUZZ THIS USABLE?
CAN YOU DIGG IT?
SOMETHING, SOMETHING, PLAY ON WORDS
HANSON ENEWSLETTERBefore & After
FRAMEWORKSZurb Ink - http://zurb.com/ink/
Table based layouts? What is this 1999?
580px wrapper, main container for the grid column tables
INK WORKFLOW12 Column Grid
Sub Grids
Utility Classes
Nesting tables with grids, sub-grids and utility classes createlayouts.
SOMETHING TO LOOK FORWARD TOIt just works! Similar to standard html emails, you will never
experience issues with responsive design in email!
NEVER SAY NEVER.
CHALLENGES AND HURDLESMicrosoft word hasn't ruined your life enough
Gmail isn't off the hook (or Hotmail, or Yahoo or..)
The rest picks and chooses
BEST PRACTICESSet widths on cells, not on tables.
Add a table wrapper with a class for styling i.e. "body"
Remove white-space between table cells
Understand absolute and relative positioning.
Avoid short-hand css
Bring CSS inline
FINAL TIPS & TRICKSCreate images at the largest size needed – this might not be
the size at the widest breakpoint
Be selective in loading assets – think of the data plans!
Re-think navigation for mobile
QUESTIONS?View the Wiki
BY MIKE LOUVIERE / HANSON INC
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