rezstream webinar: google analytics 101
Post on 18-Nov-2014
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GOOGLE ANALYTICS 101
Liz Day
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
SUMMARY
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Google Analytics • What is it? • Why should I use it?• How do I get started? • What can I measure?
• Conclusion
ABOUT ME
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www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Senior Digital Marketing Account Manager• California born, Illinois raised and Colorado
transplant • Dog enthusiast, not yet owner• Oldest of 5 kids
ABOUT REZSTREAM
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• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.
• Located in Denver, Colorado • 21 employees • Majority of our clients are independently owned properties. • RezStream’s hospitality solutions include:
• Reservation Software • Online Booking Engine • Website Design Services • Digital Marketing Services • Other services include GDS, Photography & Videography
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
“Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing.”- KISSMetrics
What is Google Analytics?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Allows you to track website traffic (and sometimes booking engine revenue)• It’s FREE • Integrates with other Google products including Google AdWords and Google
Webmaster Tools• Easy to use
Why should I use it?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
How do I get started?
1. Go to www.Google.com/Analytics
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
2. Select “Sign Up”
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
3. Provide account information
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
4. Copy and paste provided tracking code and send to your website developer for implementation on every website page
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
5. If you are implementing revenue tracking, make sure ecommerce is turned on
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
6. Create a filter to exclude the business’ IP address
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Other setup features to think about before you get started …
Linking Google AdWords and Google Webmaster Tools accounts
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Setting up specific goals to track
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Adding multiple account users
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
What can I measure?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Admin Account settings Check “Anonymously with Google and others”
CONCLUSION
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• Set up your free Google Analytics account today (if you haven’t already)• Ensure account settings are correct • Utilize time periods to analyze data• Explore Google Analytics reports to better understand your site’s traffic
sources, audience and website performance• Make adjustments to your marketing program to improve results
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONCLUSION
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Website: www.RezStream.com Email: Liz.Day@RezStream.com Toll Free: 866.278.9354
Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Image Credit:Blog.Clickdesk.comNetWortech.comMageeWP.comBigStory.ap.orgSearchEngineJournal.comMyCommerce.netGaumina.ieSearchEngineLand.comPinterest.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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