riches in niches workshop pt. 1
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© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
This is session #1 of a 3 part workshop presented by PlannersConnect.com
To view the recorded webinar, click the link below:
The speaker, Susan Friedmann, invites you to join her discussion group at PlannersConnect.com
Click the link below to join*:
http://bit.ly/NicheDiscussions
*If you aren’t a member of PlannersConnect.com, you’ll need to register along the way.
Registration is free and your privacy is protected.
http://bit.ly/RichesInNiches-Pt1-Recording
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Problems in the Marketplace…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Too many products & services
© Susan Friedmann, CSP ■ The NichePreneur® Coach ■ www.richesinniches.com
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Little difference between salespeople
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Determining factor…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Position yourself as an
in a “niche” market
The Solution…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
What is a Niche Market?
A niche market is a focused, targetable portion of a market.
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Business with niche market focus...
…addresses a need for a product or service not addressed by mainstream providers.
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Growth Industries
Entertainment
Healthcare
Travel & Tourism
Bio-Technology
Telecommunications InformationTechnology
Food & Drink
Pharmaceuticals
Energy
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Example: Travel & Tourism
Eco-tourism
Honeymoon
Cultural Youth &
Student Travel
Diving
Business EventsHealth & Wellness
Golf
School TripsPilgrimage Tours
Luxury TripsSports
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
• Take a market
• Cut it up into small segments
• Focus on one or more smaller pieces
Niche Marketing Recipe
Do you specialize in a niche market?
Yes
No
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Meet Some Experts…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Experts…
NichePreneurs®®
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Someone who...
... specializes in a Niche
... becomes an Expert
... uses their Expert Identity
to anchor a profitable
business
What is a NichePreneur ®?
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The NichePreneur™ Mantra
BE THE BE THE EXPERTEXPERTBE THE BE THE EXPERTEXPERT
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Fewer competitors
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
More efficient
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
More profitable
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Increased visibility
Expert Benefits…
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The glue that holds your
Niche together
The GEL Formula
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
G = Growing
Growth Industries
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
E = Experience
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
L = Love
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Decision to make…
Niche by...
... Target Audience
... Industry
... Target & Industry
... Geography
... Service
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
5 Ways to Hitch Your Niche
NNeeds
IInfluences
CChallenges
HHelp
EExplore groups
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
Exhibiting Industry
© Susan Friedmann, CSP ■ Niche Marketing Expert ■ www.richesinniches.com
The NichePreneur™ Mantra
BE THE BE THE EXPERTEXPERTBE THE BE THE EXPERTEXPERT
For more information on how to “Be The Expert”
518-523-1320susan@richesinniches.com
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