rightscale webinar: 451 research webinar - cloud dos and don'ts
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Cloud Management
Cloud Strategy Dos and Don’tsOctober 30, 2012
Watch the video of this webinar
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Your Panel TodayPresenting• William Fellows, VP of Research, 451 Research• Josh Fraser, SVP of Business Development, RightScale
Q&A • Greg Goodwin, Account Manager, RightScale
Please use the “Questions” window to ask questions any time!
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Agenda
1. Current Trends in the Cloud Landscape – William Fellows
2. Cloud Strategy Dos and Don’ts – Josh Fraser
3. Interactive Q&A Discussion
Unique combination of research, analysis & data
Published syndicated research on emerging markets
Daily qualitative & quantitative insight Analyst advisory, support Global events Go-to-market support
4
Early-Adopter Program
12 years working with early adopters and innovators Cloud is a logical endpoint Shining a light on the arc of adoption 250+ enterprises have participated across many verticals
Profound economic uncertaintyDo more with less
Consumerization of ITNew models around IT-as-a-Service
A Perfect Storm
What is happening?
Faster, more flexibly, more devices Virtual first cloud first? Proxy for IT transformation The new normal CIO: Chief Innovation Officer
Proliferation of monolithic
clouds
Vertically integratedand cloud ecosystems
Horizontally federated –brokering,
marketplaces
Cloud Computing Evolution
Internet of Things
Cloud Market Evolution
So Where’s it Raining?Growth trends, market forecast
Cloud Market Overview – Revenue ($bn)
2010 2011 2012 2013 2014 2015$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$1.7 $3.0$4.8
$7.1$9.7
$12.8 $9.4
$12.4
$15.9
$20.1
$24.5
$29.3
Cloud Computing Cloud Computing + Enterprise Apps SaaS
CAGR44%
CAGR44%
Estimated 2012 Cloud Revenue Breakdown by Subsector – Total $4.8bn (260+ vendors)
Source: 451 Research Market Monitor (Data Cut 8/20/12)
51%
21%
28%
IaaSPaaSSaaS - Infrastructure
Segment Vendor CountIaaS 129
Compute & Storage-as-a-Service 123Stand-Alone Cloud Storage 9
PaaS 73PaaS from SaaS 12Stand-Alone PaaS 33Application Lifecycle Management as a Service
31
Pre-Producion/Testing 18Integration as a Service 13
SaaS-I 87Online Backup 20Cloud Achiving 10IT Management as a Service 64
Systems & Network Monitoring & Management
44
Resource Utilization, Capacity Planning & Billing
16
IT Service Management 10
IaaS Market Overview ($m)
Amazon’s market to lose 2011-2015 CAGR: 49%
Source: 451 Research Market Monitor (Data Cut 8/20/12)
AmazonRackspace Verizon BusinessCSCSoftLayer TechnologiesOthers
2010 2011 2012 2013 2014 2015
$681$1,397
$2,444
$3,755
$5,169
$6,826
Cloud As-a-Service 2012 Revenue by Vertical: 260+ vendors
Source: 451 Research Market Monitor (Data Cut 8/20/12)
29%
16%16%9%
6%
7%
17%Technology & Telecom
Financial
Government & Education
Healthcare
Manufacturing & Automotive
Retail & Consumer
Other (Media, Transportation Food & Beverage, Oil and Gas, Real Estate)
Where We Are with Cloud Adoption
Corporate cloud computing: current cloud usage
Corporate Market: Current Public Cloud Computing UsePercentage of Respondents Whose Companies Currently Use Application that Run on Cloud Computing Services
Jul 2010
Oct 2010
Jan 2011
Apr2011
Jul 2011
Oct 2011
Jan 2012
Apr2012
Jul 2012
0%
5%
10%
15%
20%
25%
30%
35%
11%
14%
17%17%
19%
22%22%
29%32%
Development and Test
Application Servers (Non-ERP, Non-email)
CRM
Custom-built Applications
Business Continuity and/or Disaster Recovery
Human Capital Management
IT Systems Management
Productivity/Collaboration
Unstructured Data and Storage Retrieval
Online Transaction Processing (OLTP)
Batch Workload Execution
Structured Data Storage and Retrieval
Financial Management Software
ERP
34%
39%
41%
43%
48%
49%
49%
50%
52%
54%
55%
57%
61%
64%
58%
53%
34%
49%
35%
30%
44%
41%
44%
39%
36%
38%
29%
26%
5%
5%
10%
6%
16%
12%
5%
6%
5%
7%
9%
5%
8%
8%
3%
3%
14%
2%
1%
8%
1%
2%
1%
2%
2%
Dedicated Physical Private Cloud ITO/Hosting Public Cloud
Current State of Application Deployment
For each of the following, what percentage is deployed on the different service delivery platforms?
Dedicated Physical
Private Cloud
ITO/ Hosting
Public Cloud
90% of Workloads Remain In-House…
Planning
Phase in Journey to the Cloud
n=68
Implementa-tion
Operational Strategy
Assessment of Cost/Benefit
IT Audit Identification No Plans
47%
21%16%
6% 6% 4%
38%
4%
35%
4% 3%
15%
Internal Private CloudExternal Public Cloud
Pain Points Moving to the Cloud
Internal Private Cloud Pain Points*
OtherNone
Legacy ApplicationsMaturity
Migration/IntegrationNetwork
ComplianceLicensing
StorageAutomated Provisioning
AutomationLack of Internal Process
Reliability/AvailabilitySecurity
ComplexityInternal Resources/Expertise
Pricing/BudgetPerception and Internal Resistance
Management
16%2%2%2%2%2%3%3%3%5%5%5%5%5%6%6%
18%19%
42%
External Public Cloud Pain Points*
Other
Internal Resources/Expertise
Interoperability
Licensing
Hybrid Cloud – Lack of Interoperability
Pricing/Budget
Reliability/Availability
Lack of Control
Compliance
Management
Network
Perception and Internal Resistance
Security
12%
2%
2%
2%
3%
7%
8%
10%
12%
12%
12%
12%
69%
Left Chart, n=62; Right Chart, n=59. *Note that due to multiple responses per interview, total may exceed 100%.
As you move to an internal private cloud infrastructure what are the two greatest pain points?
As you move out to the external public cloud, what is or what do you expect to be the two greatest pain points?
Cloud ComputingIndustry Profile - 1H ‘12
What does Multi-Cloud look like?
On-premise, DIY
Co-location
Managed Hosting
Multi-tenant Public Cloud
Private Cloud
Multi-Cloud, Hybrid Cloud
Where are we with Hybrid Cloud?
ChangeWave – July 2012:32% report their company currently uses Public cloud Software as a Service (SaaS) – 66% Infrastructure as a Service (IaaS) – 32% Platform as a Service (PaaS) – 32%23% report their company currently uses Private Cloud
8% report their company currently uses Hybrid Cloud
TheInfoPro: Top Cloud-related Projects
What are your organization's top two cloud-related projects in the next 12 months?*
n=62. *Note that due to multiple responses per interview, total may exceed 100%.
OtherDisaster Recovery
Internal Hardware ExpansionMigration
New Data CentersCloud StorageHybrid Cloud
Internal Cloud MigrationManagement
Internal ManagementInternal Storage
Public Cloud ImplementationCloud Email
SaaSPublic Cloud Assessment
Internal Cloud
15%2%2%2%2%
3%3%3%3%
5%5%
8%10%
15%27%
42%
Is your company incorporating a multi-cloud strategy into your cloud choices and usage?
RightScale Cloud Market Survey, May 2012
Plumbing in a Multi and Hybrid Cloud World
CloudburstingBest Execution VenueCloud services brokeringCloud brokerage, marketplaceCloud federation – vertical markets, PaaS ecosystemsAvoiding lock-in, de-risking – portability, standards, integration
PaaSification
ISVs get it – packaging, integration, mobility Marketplaces, value creation Polygot programming: developers Continuous development/delivery vs traditional models Private PaaS = benefits of PaaS avoiding the business and
technical risks that come with public cloud computing. Black Box: Private PaaS allows IT departments to retain control
of security and performance characteristics and provide developers with an agile environment
Enterprises look to private PaaS as a lever to standardize application infrastructure.
PaaS as the underlying model for apps built for cloud?
But
Hosted PaaS is automated vendor lock-in
Too many aaS Way down CIO’s ‘to do’ list
IT as a Service - what could happen?
IT departments won’t be needed IT costs will diminish Less complexity Technology will become perpetual services,
not sell and forget Dominant players will change Incumbents will be forced into acts of
desperation The IT vending machine: providing a self-
service utility to your users is entirely possible
Cost Center to Service Provider
Enterprise IT Journey: Cost Center to Service Provider
Life sciences: Amazon IaaS, hybrid cloud
Goal: To become an internal cloud hoster and service provider using public/private clouds, featuring self service, best execution venue
Business challenges: Save money. Not build new
datacenters More predictable cost model Time to results, market Get benefit of public clouds
internally
Cloud solution: Multiple apps, users and groups
for near-term, raw capacity on EC2 Using VPC tactically for massive
scale Testing cloud on-ramps to EC2
and others clouds (IT ops) Testing private cloud (IT ops)
Trader Media: Cloud service delivery template
Goals: Project Spitfire to drive service delivery model Develop new revenue lines faster Reduce datacenter requirement Replace with OpenStack, Citrix hybrid
within 3 years
Business challenge: Provisioning is slow so use RightScale
and Amazon to spin up new sites Remain agnostic PaaS? Looking at roll-your own rather
than hosted lock-in Got burned in Amazon’s Dublin 2011
outage
Business benefit: Cost management Scale up/back and in multiple geos DevOps – no versioning Consolidate management ops
Cloud Management
Cloud Strategy Dos and Don’tsJosh Fraser – SVP of Business Development, RightScale
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Strategy Decision, not a Purchase Decision
• Do understand the new imperatives
• Don’t limit your thinking to just one cloud – deploy
your app on the resource pool best-fit for its specific
set of requirements
• Do focus on what you do best – avoid cloud DIY
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RightScale: Our background
More Applications
More than 4.5 million servers launched
At Production Scale
Cloud deployments with 10K+ servers
On More Clouds
12 supported public and private cloud providers, now including Windows Azure
Since IaaS began
Managing cloud deployments globally for 6 years
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Our A-Z Roster of Customers
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Shifting Expectations Drive New IT Imperatives
Increasing Agility
• Internal customers expect instant on• Driving use of public cloud outside of IT No-Wait IT
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Shifting Expectations Drive New IT Imperatives
Increasing Agility
Rapidly Evolving Landscape
• Internal customers expect instant on• Driving use of public cloud outside of IT
• Shift to cloud shakes up vendor landscape• Heterogeneity is the norm• Vendor lock-in drives SW prices up
No-Wait IT
Workload Liberation
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Shifting Expectations Drive New IT Imperatives
Increasing Agility
Rapidly Evolving Landscape
Unprecedented Scale
• Internal customers expect instant on• Driving use of public cloud outside of IT
• Shift to cloud shakes up vendor landscape• Heterogeneity is the norm• Vendor lock-in drives SW prices up
• Explosion in apps, data, users• Mobile, social and big data increase scale• IT needs to do more with less
No-Wait IT
Workload Liberation
IT at Scale
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No-Wait IT Expands Market Opportunities
Business Opportunity
Market Window
Time to Market
$£¥€
✖
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Cloud Management
No-Wait IT at QuestRequirements: • Compliance and BAA• Self Service, API driven• Hybrid Cloud
Solution:• Built self-service HashBang UI on
RightScale • Use multiple clouds to power
Quest apps
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Workload Liberation Preserves ChoiceMulti-Cloud filters
• Geography• Cost• Performance• Features• Compliance• Security• Existing vendors
Internal Private
ExternalPrivate
Public
"Hybrid IT is the new IT and it is here to stay.”
Gartner
Cloud Management Platform
App
App
App
App
App
App
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Workload Liberation at IHG
Solution: • Host Chinese customer website• Rapid elasticity using auto-scaling• Consistent configurations for
development, test, and production
Requirements: • Public and private clouds• Geographic reach• Scalable provisioning
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Users
IT at Scale Requires Curating Chaos
Data Apps
More users on more devices
More interconnected applications
More data collected, stored and analyzed
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Requirements: • Rapid provisioning• Unknown demands• PCI compliance
Solution:• Reproducible artist sites• Scalable architectures• Ecosystem of ISV vendors
IT at Scale at Sony Music
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Don’t Fall Into the DIY Trap
• Most clouds are a set of APIsand/or a simple UI to launchservers – is that what you need?
• These are basic building blocks, not a management system• How should you spend your time?
• Managing multiple users with different levels of access• Configuration management and app lifecycle management• Track usage and costs across applications and business units• All the general purpose things you need to do like: Monitoring, Alarms,
Auto-scaling, etc
What do you do about IT or development personnel unilaterally opening a cloud account and deploying an environment?
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RightScale Cloud Management
MultiCloud PlatformManage public, private, and hybrid
clouds
Configuration FrameworkProvision servers and execute scripts
with consistency
Automation EngineMonitor, alert, auto-scale, and
automate operations
MultiCloud Marketplace™Access cloud-ready, customizable
ServerTemplates™
Governance ControlsControl access and security, track
usage, and access logs
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Automate previously labour intensive tasks, helping to reduce IT operation costs and deliver faster
Empower users to “serve themselves”— removing IT from the critical path of the service delivery
Reduces complexity and variability by using standard workloads which ensures consistency with each application and service deployment
Self Service
Management Automation
Workload StandardizationW
ork
forc
e L
evera
ge
Increased server/admin ratio and delivers benefits of scale— even if deployed globally
Drives reduced capital requirements
Centralized Management
Smarter VirtualizationC
apit
al Le
vera
ge Retains visibility into resource allocation and
line of business usage on a real-time levelUsage Metering
Cloud Management Gives the CIO “Leverage”
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Worldwide
Geo-Redundant
GuaranteedReliability
Diverse OS Support
Governance
Multi-Cloud
One-click Deployment
Templatized Workload
Low Cost
Automation
Better Together
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Getting Started and Q&A
• Find out more about RightScale and Windows Azure:
RightScale.com/Azure
• Contact RightScale:(866) 720-0208 sales@RightScale.com
• Webinar archives:• RightScale.com/webinars
Free SF Bay Area Event – Nov 1RightScale Roadtrip with Windows Azure:Map Your Route to a Successful Cloud StrategyRegister Here: RightScale.com/events
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