rm project

Consumer Satisfaction at Amanora mall

Presented by :

Sagar P Sonawane

Content

o Introductiono Objectiveso Hypothesiso Data analysiso Findingso conclusion

Introductiono Builded on – End of 2011, Hadapsar, Puneo Tag line : Town centreo Objective : To satisfy middle class & high

Class people needs and wants.

Objectives

o A study of demand for the respective brand that is used by the customer.

o A study of product quality , price and use of different alternative media for advertisement .

o A survey of consumer buying behavior for the different products.

Hypothesis

o Because of availability of theater , & mall facility in one particular area more customer get attracted.

o Because of affordable prices and better services more customer get attracted.

Data analysis

o How often do you visit Amanora mall ?

o 14% people visited Amanora mall Twice in week

o 26% people visited once in a week, o 60% people visited once in a month.

Twice in week

Once in a week

Once in a month

0%

20%

40%

60%

Cont…..

o Which media influence you to buy from Amanora mall ?

o 9 people attracted by Hoardings, 9 people by newspaper, 2 people by TV, 4 people brochures, and 6 by any other media.

Satisfaction level regarding quality…

5 customer said no , and 25 customer said yes

25

5

Yes No

Satisfaction level rate about services provided by

Amanora mall

o 20 customer are highly satisfied , 6 are satisfied , and 4 customers are neutral

0

10

20

Satisfied with the information about products which is provided by employees of Amanora mall to

its customer

o Interpretation :o 8 customers are highly satisfied , 16 customers are

satisfied , and 6 are neutral

Hig

hly

satis

fied

Satis

fied

Neu

tral

048

1216

Series1

Snapshots………..

Findings……

o More demand for FMCG products & low demand for branded products.

o Proper parking system for Vehicles.

o utilization of the remaining places.

Conclusion……

o Customers are satisfied with product quality, services and the facilities.

o Prices of goods are reasonable as compare to other malls.

Thank You