rm project
TRANSCRIPT
Consumer Satisfaction at Amanora mall
Presented by :
Sagar P Sonawane
Content
o Introductiono Objectiveso Hypothesiso Data analysiso Findingso conclusion
Introductiono Builded on – End of 2011, Hadapsar, Puneo Tag line : Town centreo Objective : To satisfy middle class & high
Class people needs and wants.
Objectives
o A study of demand for the respective brand that is used by the customer.
o A study of product quality , price and use of different alternative media for advertisement .
o A survey of consumer buying behavior for the different products.
Hypothesis
o Because of availability of theater , & mall facility in one particular area more customer get attracted.
o Because of affordable prices and better services more customer get attracted.
Data analysis
o How often do you visit Amanora mall ?
o 14% people visited Amanora mall Twice in week
o 26% people visited once in a week, o 60% people visited once in a month.
Twice in week
Once in a week
Once in a month
0%
20%
40%
60%
Cont…..
o Which media influence you to buy from Amanora mall ?
o 9 people attracted by Hoardings, 9 people by newspaper, 2 people by TV, 4 people brochures, and 6 by any other media.
Satisfaction level regarding quality…
5 customer said no , and 25 customer said yes
25
5
Yes No
Satisfaction level rate about services provided by
Amanora mall
o 20 customer are highly satisfied , 6 are satisfied , and 4 customers are neutral
0
10
20
Satisfied with the information about products which is provided by employees of Amanora mall to
its customer
o Interpretation :o 8 customers are highly satisfied , 16 customers are
satisfied , and 6 are neutral
Hig
hly
satis
fied
Satis
fied
Neu
tral
048
1216
Series1
Snapshots………..
Findings……
o More demand for FMCG products & low demand for branded products.
o Proper parking system for Vehicles.
o utilization of the remaining places.
Conclusion……
o Customers are satisfied with product quality, services and the facilities.
o Prices of goods are reasonable as compare to other malls.
Thank You