robin dymond: booting up customers to build great products

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WhoamI?

  RobinDymond,CST  ManagingPartnerInnovelLLC  21yearsinsoftwaredevelopment  9yrsdoingScrum+XP,5yrsapplyingLean  AgileProgramCoachinthelargestAgiletransitioninBanking

  Trained2000+peopleinScrum  ClientsinUS,Europe,Canada,Brazil

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Justreadthis…

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Theyaskedmetoworkwithyou…

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…hello….?….hello….?

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Whatcanyoudoaboutthis?

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HowtoBootupYourProductOwner

  People  Process  Tools

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DoyouhavetherightpersonasPO?

Peopleoverprocess

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Gettherightpersonforthejob

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KeyProductOwnerAttributes

  Asubjectmatterexpert  Knowledgeableaboutthebusiness  Hasdecisionmakingauthority  Haslotsoftimefortheteam  Goodcommunicator  Usesthesystembeingdeveloped  Facilitatesstakeholderinput  Listenstotheteam  UnderstandsthekeyroleofaProductOwnerinScrum  Helpstheteamimprove

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Setyourrelationshipupforsuccess

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Establishexpectationswithbothsides

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Don’texpectperfection

Buythemsomebooks

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SendthemtoProductOwnertraining

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Process:ManagingProductOwnerwork

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Relationships,Requirements,Results

StakeholdersandTeam

Whatwearebuilding

Businessresults

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Relationships

Stake‐holders

• Customers• Politics

ScrumTeam

• Systemhealth• Motivation

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PullingfeaturesfromtheBacklog

PriorityReadyfornextiteration

Next2‐3Iterations,Lessdefined

EpicStory

EpicStory

AgroupofstoriesthatCompriseacapability

Team

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JustInTimeBacklogGrooming

PriorityPOandTeam

POandTeamorAnalyst

POandotherPOs

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AddregularstakeholderandteamPBLreviewmeetings

Week1 Week2 Week3

SprintPlanning

SprintReview,Retrospective

ProductBacklog

Sprint1Backlog

DailyStandupmeeting

Repeat

Product Backlog

Team Backlog Review meeting

Stakeholder Backlog Review meeting

NO SURPRISES

Sprint planning or Sprint review

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Definea“readytodevelop”stateforUserstoriestoentersprintplanning.

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ReducethePOWorkinProgress(WIP)

  HowmuchstuffistheP.O.workingon?  Whatotherprojectsdotheyhave?  Whayotherjobsdotheyhave?  Whatdoessalesandmarketingdemandfromthem?Roadmaps?Newplans,priorities?

  Howoftendotheymeetwithstakeholders?  Howoftendotheyworkwiththeteam?

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Visualizetheirwork

WriteWhitepaper

ProductPhotoshoot

Meetwithstakeholders

Customermeeting

2012Marketingplanning

Tradeshowplanning

UpdateProductRoadmap

Regulatoryupdate

MeetwithotherProductmanagers

ReviewcompletedUser

stories

Preparefornextiteration

ReviewtestplanwithQA

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Reduceworkinprocess

Blabla

Blabla

Blabla

stuff

Morestuff

work

Funwork

Boringwork

Blabla

Customerstuff

PBL

Salesstuff

Customerstuff

Salesstuff

Morestuff

work

Funwork

Boringwork

Blabla

Work CUE Next WIP 2 Done

Product Owner Personal Kanban

Otherwork

Bbsitsales

Focusgroup

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VisualizeBacklogPrep

Blabla

Blabla

Blabla

stuff

Morestuff

work

Funwork

Boringwork

Epic3

Epic4

Epic5

Epic1

Epic2

Story1.2

Story1.3

Story1.4

Story2.1

Story2.2

Product Backlog Next

Ready for team review 5

Kanban for Backlog Preparation

User Stories Ready for sprint planning

Story1.1

Story2.3

Epics 2

Limited Work In Progress

Story2.4

Story2.5

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OnlinekanbanforoffsiteP.O.

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ProductOwnership:scopecreationorscopemanagement?

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Ensuringwhatgetsbuiltdeliversvalue

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ProductManagementwithFastFeedback

Plan product

increments,

Market tests

Check

Market

response

Revise product

direction based

on market feedback

ReleaseeverySprint

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Iswhatwebuiltbeingused?

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Automatemarketfeedback,makeittransparent

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YourProductOwnerneedsaprocesstoo

  Scrumissilentonhowproductownersshouldmanagetheirwork

  ProductOwnersfeedtherestofthedevelopmentsystemandareaconstraint

  FindwaystobuildandsupporteffectiveworkprocessesforyourPOs.

  Definewhat“Readyfordevelopment”meansforuserstories

  UseLeanandjustintimeideastoeliminateoverworkedPOs

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Perfectionisajourney…

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ThanksSteve.

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Questions?

InnovelLLCTrainingandConsultinginScrumXPAgileLeanKanban

RobinDymond,CSTrdymond@innovel.netwww.innovel.net

www.scrumtraining.com

Americas:(804)239‐4329

Europe:+32489674366