sc business connect-1
Post on 15-May-2015
177 Views
Preview:
TRANSCRIPT
Tools to Build a Stronger Brandand Get the Edge on Your
Competition
Presented by
Brian Childers
• The Power of Brandability
• The Science of Email Marketing
• Best Practices for Best Results
Topics
Personal Branding Statement
3 Key Elements of Personal Branding
• Consistent Professional Profile Pic• Yourname.com• Personal Brand Statement
www.briankchilders.com
Brian is a branding and social media strategist fascinated with the power of personal brand visibility and networking. A visionary able to apply innovative ideas to fruition and lead others toward achieving common goals, Brian is founder of Foxxr, Inc. and can help position you and your company for online success.
The Blogger's Roadmap
• Choose a Platform
• Schedule Posts
• Research Content
Content Resources
• RSS Feeds
• Google Alerts
• Ezine Articles
The Best Resource Available
• Survey Monkey
• Google Forms
• JotForm
Email Marketing-The Original Social Media
• Negative Connotations & The Positive Truths
• Segmentation
• Consistent & Predictable
Determine Appropriate Format • Newsletters
o Educational
o Use Bullets and Summarize
• Promotions / Invitations / Surveys
o Limited Content
o Click-Through or Call to Action
• Announcements
o Event Driven
o Holiday Greetings / Thank You's
The Science of Email Marketing
1. confirm2. features3. upgrade4. magic5. raffle6. requested7. rewards8. christ9. follow-up10.10.00%11.coupon12.15.00%13.discount14.savings15.offer
Source: HubSpot – “The Science of Email Marketing”
1. Posts2. Jobs3. Survey4. Week's5. e-Newsletter6. Issue7. Digest8. Bulletin9. Edition10.Giveaway11.Tips12.Video13.News14.Monthly15.Headlines
Source: HubSpot – “The Science of Email Marketing”
CRM Customer Relationship Management
Other Email Marketing Tools
• Mail Chimp• Constant Contact• iContact
• Craft Your Profile
• Expand Your Network
• Get Recommendations
top related