sccm member engagement case study

Member EngagementDeveloping & Managing

Member Engagement

2

Why did SCCM decide to focus on member / customer engagement?

Manage Member/Customer Loyalty

Encourage more active engagement in SCCM programs and the profession Identify Future

Members

Groom future leaders

3

Getting Started

Determine Key InformationClean information

Assign point value system

4

SCCM Engagement Data Sources

Abstract Management

Journals Manuscript System

Marketing Data Warehouse

Social Media

AMS

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SCCM Weighted ValuesYears MembershipAward WinnerGrant RecipientChapter AuthorConference SpeakerSection LeaderCommittee LeaderCommittee MemberJournal AuthorFellow of ACCMSection MemberChapter ParticipationAbstract/Poster AuthorCourse InstructorPurchasesDonations

6

mysccm.org Engagement Indexw

ww

.MyS

CCM

.org

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SCCM Engagement Details

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iMIS engagement tracking

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Phases of Deployment at SCCM

1. Get data organized – development website2. Roll out to members3. Correct, add & improve4. Develop strategic plan objectives and

measurement targets5. Develop/test algorithms for targeting

activities6. Measure effectiveness

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SCCM Measures of Effectiveness

• Membership Growth–Acquisition & Retention

• Program & Product Sales Growth• Future Leader Development

Questions?Thank you!

Karen Bomankboman@sccm.org