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IS THE PUBLIC RELATIONS INDUSTRY slow to Adapt NEW MEDIA ?

By – gunjan kapur

If the internet has taught us anything it is

– like the dinosaurs ,

we must adapt or die.

NEW MEDIA- A

NEW LESSON

FOR PUBLICIST

S

• opening new distribution channels

• redefining PR industry

• displacing traditional PR’s

Dd

Not all sectors of PR are slow in adapting New Media .....

The Entertainment Industry

The Fashion Industry

The Tourism Industry

The Consumer Industry

And most recently , public and government sector.

Celebrity publicists mange blogs of celebrities apart from celebrities who themselves use blogs social networking sites to profile themselves.

Fashion industry

now observes

extensive use of

blogging.

Travellers become bloggers...

Tourism Industry across the world benefits from it...

Obama facebooked...Obama twittered...Obama myspaced...Obama i phoned....No prizes for guessing where has it

taken him....

79 out of 100 top UK agencies don’t offer online PR .

Only 11% of UK PR Consultancies use blogs to communicate.