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IS THE PUBLIC RELATIONS INDUSTRY slow to Adapt NEW MEDIA ?
By – gunjan kapur
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If the internet has taught us anything it is
– like the dinosaurs ,
we must adapt or die.
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NEW MEDIA- A
NEW LESSON
FOR PUBLICIST
S
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• opening new distribution channels
• redefining PR industry
• displacing traditional PR’s
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Dd
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Not all sectors of PR are slow in adapting New Media .....
The Entertainment Industry
The Fashion Industry
The Tourism Industry
The Consumer Industry
And most recently , public and government sector.
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Celebrity publicists mange blogs of celebrities apart from celebrities who themselves use blogs social networking sites to profile themselves.
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Fashion industry
now observes
extensive use of
blogging.
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Travellers become bloggers...
Tourism Industry across the world benefits from it...
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Obama facebooked...Obama twittered...Obama myspaced...Obama i phoned....No prizes for guessing where has it
taken him....
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79 out of 100 top UK agencies don’t offer online PR .
Only 11% of UK PR Consultancies use blogs to communicate.
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