scripps innovation challenge presentation

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A presentation for a Scripps Innovation Challenge co-working session on consumer research.

TRANSCRIPT

Scripps Innovation Challenge

A Framework for Effective Research & How We Can Help

Jessica Hagman @hagman

hagman@ohio.edu

1 Brainstorm what you

need to know.

2 Choose a tool that

answers your question

3 Use a variety of search

strategies

4 Know where your

information comes from.

Brainstorming: What questions do you have about your challenge? What do you need to know to develop an effective solution?

Attitudes or public opinion

Device ownership

Consumer demographics

Industry information

Specialized questions require specialized resources

Attitudes or public opinion

Device ownership

Consumer demographics

Industry information

Polling the Nations

Statista

Mintel

MRI

Journal Articles

Ibis World

Trade Publications WARC

Passport

Use the Innovation Challenge research guide to find resources for each challenge and learn how to use these tools.

http://libguides.library.ohiou.edu/innovation

Other people will use different words to talk about your topic. Don’t miss the conversation because your keywords or search strategies are limited.

“online comments”

“news participation”

“user-generated content”

“news websites”

anonymity

moderation

“audience participation”

Be clear about where your information comes from and how it informs your challenge proposal.

Make an appointment to discuss your specific challenge and idea. hagman@ohio.edu @hagman 2nd floor Alden Library

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