seo audit

Post on 28-Nov-2014

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Domain Analysis

Related Elements Keywords/ Brand name Age History Popularity

Related Elements

URLuniform resource locator

Keywords

1. How many keywords you are using in

Domain Name

2. 2. Are you using your brand name in

Domain?

3. Did You Mean Page

AgeDomain age conveys trust to

website visitors and to the

search engines.

History

Domain name history is most important,

Your website depends on your domain

name.

Popularity

How many peoples searching your

domain?

Is your domain name is in instant

search?

On Page Analysis Health Check Content Review Page Structure 1 User Review Page Structure 2 Keyword Analysis Website Review

Health Check

Perform a site search (”site:www dcs.com”) Review the total pages indexed Duplicate content review

Content Review

Quality. Length. For Human or Robot. Ease to read. Invisible text Cloaking Duplicate content

Page Structure 1

Search-friendly URLs Complete and relevant Title Tags Unique, relevant Meta Descriptions Ease to access

User Review

Site load time Home page layout Landing pages Keyword focus

Page Structure 1

Review of internal link structure (including anchor text)

Image names Image sizes HTML review

Keywords Analysis Keywords in <title> tag

Keyword density in document text

Keywords in headings (<H1>, <H2>, etc. tags)

Keywords in <alt> tags

Keywords in MetaTags

Keyword Mistypes

Keyword stuffing

Website Review Flash Frames Site Accessibility Sitemap Site size Site theme IP address Redirects (301 and 302)

Competitive analysis SW Analysis Competitive Site List Content Analysis Social Media Traffic Analysis Link Analysis

Competitive Site List

Industry competitors (primary market)

List 3- 5 leaders of industry and direct competitors.

Content Analysis

Top pages Quality Uniqueness Types of content Calls to action User-generated content

Social Media

Active channels Level of engagement Frequency Relationship Branding

Traffic Analysis Alexa.com Compete.com Semrush.com etc

Link Analysis

Total number of links Total number of linking domains Link building content Quality of links Source of link generation

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