seo audit in 2016

SEO AUDIT IN 2016

BEFORE WE START

ONE AUDIT TO RULE

THEM ALL

BEFORE WE START

SEO AUDIT??

SEO Audit is an assessment of the SEO friendliness of one website at one point in time.

SEO Audit? Why?

Identify factors slowing down your SEO campaign

Assess the severity of the problems

Prioritize actions to implement

Find new lever to increase traffic

SEO is a Team Effort

The website editor/staff is the chief architect of its own success!

When SEO becomes Psychoanalysis

You should not audit the website only, You should also audit the editor.

AUDIT PERIMETER

Audit perimeter can be fairly large

AUDIT PERIMETER

4 audit types combine into 1

• Technical audit• Semantic audit• Link popularity audit• Competitive audit

TECHNICAL AUDIT

From top to Bottom• Server / domain

• Crawl

• Pages templates & Website speed

TECHNICAL AUDIT

Server / domain• Other domain

• Whois and Registrar

• IP Address

Crawl

• SEO Crawl Vs Index • SEO Crawl Vs. Sitemap• DUST• Crawling Errors

(404,403,500)• Log Analysis

TECHNICAL AUDIT

TECHNICAL AUDIT

Templates and Speed• Pages without JS• Page architecture• Responsiveness • Navigation• Page components size

(images, video, text)

• Markup

SEMANTIC AUDIT

Content is King• What are your key terms

• Do we cover the right terms

• Is the right page target the right term

• Content Quality

SEMANTIC AUDIT

What are the important keywords• No miracle solution for this

task.

DOING JOBS YOU DON’T WANT TO SINCE … FOREVER

SEMANTIC AUDIT

Do we cover the right terms• Usually a straight forward

process

SEMANTIC AUDIT

Is the right page cover the right term• Combination of your analytics and AWESOME

search analytics tool like Stat - https://getstat.com

SEMANTIC AUDIT

Content QualityLook for:

• Duplicate • Thin content• Empty pages• Outdated content• Misplaced content

LINK POPULARITY AUDIT

GO DEEP• Number of links

• Quality of the link

LINK POPULARITY AUDIT

“Abnormal” link popularity could be the sign of a larger problem

• Too many links too fast could mean NSEO

• Too few links too slow could be a lack of brand awareness

LINK POPULARITY AUDIT

Quality is even more important than Quantity• Be Accurate

• Do not rely on one tool only

• Evaluate every link one by one

• Have a plan for removal, disavow, modification

COMPETITORS AUDIT

Pretty much all of the above but on your competitors website.

COMPETITORS AUDIT

Once Again it helps to have the right tool to assess your competition visibility! And strategy!

We Can help with that Too!

COMPETITORS AUDIT

Your competitors in business may not be your competitors in SERPs.

DO NOT FORGET

SEO Audit should not be a 1 time thing

DO NOT FORGET

BECAUSE THINGS CHANGE (SOMETIMES WITHOUT YOU KNOWING! #SEOHORRORSTORIES)

Questions

QUESTIONS?