seo basics - creating a roadmap for success

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SEO Basics

YOUR LOCAL SEARCH AGENCY

Creating A Roadmap for Success

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Agenda

1. Times Have Changed

2. Understanding Your Customers

3. Preparing For Your Journey

4. What is SEO?

5. Understanding the In’s & Out’s of Basic SEO

6. How Are You Going to Get There?

7. What Do You Want to Say?

8. How Can We Help?

9. Q&A

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Number of Online Users:

3,019,291,091

61% of global Internet

users research products &

companies online.

44% of shoppers begin

by using a search engine.

50% of all mobile searches are

conducted in hopes of finding local

results, and 61% of those searches

result in a purchase.

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Customer Habits Have Changed

Awareness Interest Consideration Purchase Retention Advocacy

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Do You Know Where You’re Going?

Every successful strategy starts with an

understanding of where you are, where you

want to be and how you’ll get there.

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Do You Have All of the Details?

Who is your audience?

Do you understand their pain points?

What is your buying cycle?

What is the customer life

cycle?

What makes you different?

What are your competitors doing well?

How will you execute?

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How Will You Get There?

Is your site ready to convert

traffic?

How do people search for your

products or services?

Is your business location or service based?

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What is SEO?

SEO is a methodology of strategies,

techniques and tactics used to increase the

amount of visitors to a website by obtaining

a high-ranking placement in the search

engine results page (SERP) – including

Google, Bing, Yahoo and other search

engines.

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Organic vs. Paid

According to MarketLive Performance Index Paid search visits made up about 1/3 of total search engine visits in the

first six months of 2013

According to Marketing Sherpa 70% of the links searchers click on are organic.

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Local

According to a 2014 Google

Study, 50% of smartphone

users visit a store within one

day of their local search.

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What Are You

Trying to Say?

CAN YOU SOLVE MY

PROBLEM?

IF SO HOW QUICKLY?

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Get Social!

46% of web users look to

social media when

making a purchase

3 in 5 small business

owners say they have

gained new customers

with social media

67% of Twitter users

are more likely to

buy from brands they

follow on Twitter

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Don’t Forget About Mobile

A recent Neilson

study found that the

average consumer

spends more than 7

hours per month on

their phone.

70% of those

devices are smart phones.

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How Long Is

The Journey?

Phase 1Months: 1 – 3

• Correct technical issues

• On-page tactics deployed

• Little change in organic

search

Phase 2Months: 4 – 9

• Start to see minor victories

• Blog Posts

• Impressions & CTR increase

Phase 3Months: 10 – 12

• SEO strategy should be

producing more results

• Ability to refine & improve

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Define Your Objectives

Conductor’s recent survey

asked enterprise marketers

what their most important

objectives are for SEO in 2015.

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Should You Outsource?

More than 50% of

enterprise businesses

outsource all or part

of their SEO planning and execution.

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How Can We Help?

Get a detailed look at

your website’s issues

with a site audit from

Gruen Agency

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Want Access to This Presentation?

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Question & Answer

Shawna Kenyon

skenyon@gruenagency.com

(952) 567-2908