seo optimization summarized

SEO Optimization

Author: Olga Davidian, Digital Marketing Executivehttps://ch.linkedin.com/in/olgadavidian

all tips in ONE place

Does the page look like

NO EFFORT and NO TIME was invested?

AVOID: “Thin Content”

INTERNALLY and EXTERNALLY.

AVOID: Duplicate Content

MOBILE site version

Must Have :

Pay Attention to:

MISSING H1 Tags

AVOID:

MULTIPLE H1 Tags

<h1> Heading 1 </h1><h1> Heading 2 </h1><h1> Heading 2 </h1>

Too many ads above the fold

Offensive ads

Ads to competitors

AVOID:

Obtrusive ads

Architecture

AVOID:

Non-hierarchically

organized URLs

The better structured this is, the better it is for users and search engines.

AVOID:

Issues with directory structure

The better structured this is, the better it is for users and search engines.

AVOID:

Separate mobile pages

Look at mobile traffic. Compare bounce rates. Consider responsive design.

AVOID:

Breadcrumb Issues

Do the breadcrumbs follow the logic of the site's architecture?

AVOID:

Dynamic URLs

AVOID:

Non-descriptive URLs

AVOID:

Broken links

throughout the site

Robots.txt

Pay Attention to:

Missing Robots.txt file?

Pay Attention to:

Pages that SHOULD BE in

robots.txt

Pay Attention to:

No Sitemaps XML declared in

Robots.txt?

Pay Attention to:

Blocked pages in Robots.txt

that shouldn’t be blocked

Pay Attention to:

Errors in Robots.txt

Canonicalization

Pay Attention to:

Is your homepage

canonicalized properly?

Look at the external backlinks, ensure single format is used

(www. or http:// etc.)

Pay Attention to:

Non-www & /index.html

versions of the URLs

not 301-redirected?

Internal links

Pay Attention if:

Site doesn’t link

to pages with highest authority

Pay Attention if: Site has links that can’t be crawled or

followed?

Pay Attention to: Pages in the site

pointing to 404 pages

Pay Attention to: Links with

non-relevant anchor text

Pay Attention to: Pages with

too many links

Inbound links

Pay Attention to: Overly optimized

and

repetitive anchor text

Pay Attention to: Decline in inbound links

AVOID: Architecture

Too many ads above the fold

Offensive ads

Ads to competitors

And … That’s It!

Simple.