seo strategies 2010

SLIDE MASTER – COVERPAGESEO Strategies for Success in 2010:How Search is Evolving & How to Keep Up

Rand Fishkin – January 2010

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Content in this Presentation

• Mobile Search

• “Real Time” Search

• QDF & News Results

• Personalized Results

• Local Search

• Facebook’s Rise &Dominance

• Consolidation of Web Search

• The Web’s Shifting Link Graph

• The Return of Brand Advertising

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Mobile Search

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More Queries on Mobile Browsers

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2010 Strategy: Mobile Sitemaps

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2010 Strategy: Deprecate Beautifully

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Consumption on Mobile Browsers Up

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More Transactions on Browsers

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2010 Strategy: Adopt the Right Tech Early

www.squareup.com

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2010 Strategy: Test Mobile Apps

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Real Time Search

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Twitter Search

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2010 Strategy: Tweet at Desired Contacts

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Tweets in Google’s Results

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2010 Strategy: Mostly Ignore It

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Tweets in Google’s Algo

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2010 Strategy: Set Up Tracking

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2010 Strategy: Learn Re-Tweet Optimization

www.slideshare.net/danzarrella/the-science-of-re-tweets

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QDF & News Results

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QDF Getting Faster

Ranking withina few hours!

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2010 Strategy: Break News First

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News Results More Open

They’ll let anyonein nowadays

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News Results More Open

Also, I really want to seeSEO predictions from 1920-1929

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2010 Strategy: Become a News Source

www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787

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Personalized Results

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Personalization by Default

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2010 Strategy: Get Your Users Clicking

Not a Good Strategy at the Time, but Brilliant Today

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Local Search

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More Queries w/ Local Results

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2010 Strategy: Get Local Listings

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PlaceRank Algorithm

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2010 Strategy: Create Consistent Listings

Important

VeryImportant

SLIDE MASTER – COVERPAGEFacebook’s Dominance

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People Spending More Time on Facebook

5.5% of all Time Online Spent on Facebook

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2010 Strategy: Try Facebook Ads

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Facebook as a Business Network

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2010 Strategy: Get a Company Profile + Fans

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B2B: Don’t Ignore LinkedIn

SLIDE MASTER – COVERPAGEConsolidation of Web Search

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Yahoo! Fading; Bing (sort of) Rising

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2010 Strategy: Don’t Ignore Bing

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Google’s Share Dominating

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2010 Strategy: Diversify Traffic Sources

SLIDE MASTER – COVERPAGEThe Web’s Shifting Link Graph

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Links Becoming Tweets & Status Updates

SORRY I ATE YOUR LINK

GRAPH!

SORRY I ATE YOUR LINK

GRAPH!

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2010 Strategy: Become Relevant to

Social Media Users

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Linkerati Getting Stingier

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2010 Strategy: Leverage the Web’s Selfishness

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Q+A

SLIDE MASTER – COVERPAGEThe Return of Brand Advertising

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Demographic / Psychographic &

Behavioral Data on the Rise

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2010 Strategy: Know Your Buyers

adlab.msn.com/Demographics-Prediction/

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Brand Advertising Getting Cheaper

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2010 Strategy: Get Full Lifecycle Analytics