seo tips for small businesses

Josh Patrice@syzlak

josh@portent.com

SEO TIPSFOR SMALL BUSINESSES

The Portent Webinar Series

#PORTENTUThis is the hashtag

portent.co/smbSEOwebinarThese are the links

(Yes, use .co, not .com)

THIS IS YOU

THIS IS YOU

I am brick

I am mortar

WHERE YOU WANT TO BE

THIS IS YOU

?

THIS IS YOU

Same joke?

No.

It really is a series of tubes.

WHERE DO YOU START?

STARTSTART

START

Al Gore

WEBSITE

SEOSEOSEO

On-Site

Off-Site

WHAT DOES IT MEAN? On-siteNavigationKeywordsImagesHeadingsPage titlesContent

Fitness anchor text

Image searches

WHAT DOES IT MEAN? Off-site

GOOGLE ANALYTICSG O O G L E A N A LY T I C S

GOOGLE ANALYTICS

SMALL BUSINESS DASHBOARD

http://portent.co/R2fkVG

SMALL BUSINESS BLOG POST

http://portent.co/XnKLiZ

Visits

Pages

Referrals

Referrals=

Links

LINKS, NOT LINCS

INTERNAL LINKSOptimize your site with internal links to deep pages on your site.

Images, titles, logos, and content are all great places to add links.

2

2

2

EXTERNAL LINKSAttract links from other websites to your site.

Remember to get links to all your pages, not just your homepage.

2

2

2

Ask

Friends

Social

SOCIALSOCIAL

SOCIAL

Twitter to the rescue

Follow peers and competition

Follow local news, businesses, chambers of commerce

More Advanced:#PRRequest – find PR pros looking for a quote

search with your business category – “fitness”

HARO - https://twitter.com/helpareportersetup alerts with your category – “fitness”

“health” “diet”

TWITTER OUTREACH

FACEBOOK PLACE PAGE

FACEBOOK POSTS

Post interesting, relevant content …with pictures

4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another share

Post a coupon, before/after, ask questions, etc.

postslikes

sharesvisits

FACEBOOK ADS

Target your audience by

DemographicsLocationSpecific interests

FACEBOOK ADS

Your Profile

Your Business Profile

Setup Products/Services

LINKEDIN OUTREACH

WHY FOURSQUARE?

BRYDEN SAID SO

“EVEN SMALL BUSINESSES IN PERU ARE ON FOURSQUARE”

--BRYDEN

FOURSQUARE OUTREACHB E C AU S E B RY D E N S A I D S O

Get an online profile

Automatically links tofacebook and twitter

Foursquare is becoming local search resource/engine

FOURSQUARE OUTREACH

Oh, and Bryden is the mayorof Portent

REVIEW SITES

Both Bing and Apple Maps are using Yelp for reviews

A couple bad reviews can do major damage to your business online

YELP REVIEWS

Pictures for AuthorsMe: you have a Google+ account tied to your authorship?

Joe: No. Is Google+ even a thing still?

Me: yes, it's very important I'll send you instructions

Joe: I'm incredulous. I've never known anyone on it

Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those results 35% more often1

WHY GOOGLE+

Pages for PlacesJoe: OK. But I thought you couldn't have a google+ account for anything but your personal identity.

WHY GOOGLE+

Google+ = Local

WHY GOOGLE?

Google+=

Local

LOCALLOCAL

LOCAL

LOCAL SEARCH

Get Listed is a useful tool for businesses to check all their online listings at once.

Get Listed also provides local SEO tips in their Learning Center, Blog, and at their Local University educational series.

So, go on, get …listed

LOCAL SEARCH

DIRECTORIES

GOOGLE PENGUIN

LOCALNEEDS

DIRECTORIES

DIRECTORIESLocal still needs directoriesDirectories build citationsLocal needs citations

DATA PROVIDERSThese 3 providers power the most influential services

Google pulls data from both Localeze and Infogroup to provide their listings.

Acxiom provides data for Apple Maps

“IF YOUR BUSINESS INFORMATION IS INCORRECT AT ANY OF THESE MAJOR PROVIDERS, YOU’RE JUST NOT GOING TO RANK AS WELL IN GOOGLE, YAHOO, AND BING”

--DAVID MIHM, GETLISTED.ORG

NAP

NAP – LOCAL SEO

Name

Pick your business name; acronyms, ampersands, apostrophesLLC or Inc & or n’ Momma’s or Mamas

Address

Find your address as it’s listed in Google

Phone number

Have a phone number and stick to it in your listings & site

NAPNeeds address

CONTENT IS KINGIN LOCAL

CONSISTENCY IS KING

BUT, I’VE BEEN INCONSISTENT

HOPE IS NOT LOST

GOOGLE MAP MAKER

Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.

GOOGLE MAP MAKER

GOOGLE MAP MAKER

Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.

FIX YOUR LISTINGS

BUILD FOLLOWERS

OPTIMIZE YOUR SITE

GROW YOUR BUSINESS

PORTENT.CO/smbSEOwebinar

These are the links

(Yes, use .co, not .com)

Q&A#PORTENTU

Me:@syzlak

THANK YOU