sheffield -social media day august 9th 2010
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Step into Social Media
First newspaper published
Computer1970175
21916 1930’
s2010
TVRadio
• Quick bit about you...• Your experience of social
media?• What you’d like from today?
The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
What is social media?
People using tools(like blogs and video)
& sites (like Facebook and Flickr)
to share content and have conversations
online.
Whyshould
we care
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE
ACTIVITY – AHEAD OF PERSONAL EMAIL
Nielsen, Global Faces & Networked Places, 2009
Selectives
Mavens
ButterfliesWallflowers
Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter
Engagement correlates with performance
But how do we get
started?
1. Have a strategy
Photo by Utne.com
HOPE IS NOT A STRATEGY.
2. Listen
3. Engage
Relinquishcontrol
4. Give generously
5. Measure results
83% have watched video clips
Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second
4,000,000,000The number of photos archived on Flickr.com
- October 2009
1,105% year on year growth
Nearly 75 million people visited the Twitter site in January 2010…
1.2 billion Tweets – in January 2010
tools
Who I follow…
Geo-location services
Branded geo-location services
Measure results
www.google.com/analytics
YouTube analytics
Facebook offers unique analyticsStandard Reporting
Standard Impression, Clicks, Video Plays
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and sentiment on Facebook
Page report
Pulse Data reports the interests of your fans
Paid for analysis
Level 3Level 1 Level 2
Some reading material...
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