sheffield -social media day august 9th 2010

Step into Social Media

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First newspaper published

Computer1970175

21916 1930’

s2010

TVRadio

• Quick bit about you...• Your experience of social

media?• What you’d like from today?

The old communication model

was a monologue.

3000The average person is exposed to

advertising messages/day

The new communication model

is a dialogue.

What is social media?

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

Whyshould

we care

BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE

ACTIVITY – AHEAD OF PERSONAL EMAIL

Nielsen, Global Faces & Networked Places, 2009

Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

Engagement correlates with performance

But how do we get

started?

1. Have a strategy

Photo by Utne.com

HOPE IS NOT A STRATEGY.

2. Listen

3. Engage

Relinquishcontrol

4. Give generously

5. Measure results

83% have watched video clips

Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

4,000,000,000The number of photos archived on Flickr.com

- October 2009

1,105% year on year growth

Nearly 75 million people visited the Twitter site in January 2010…

1.2 billion Tweets – in January 2010

Who I follow…

Geo-location services

Branded geo-location services

Measure results

www.google.com/analytics

YouTube analytics

Facebook offers unique analyticsStandard Reporting

Standard Impression, Clicks, Video Plays

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Paid for analysis

Level 3Level 1 Level 2

Some reading material...

sheffield -social media day august 9th 2010

Business

global faces

social media

communication

networked

flickr