simon dunn trends in infographics
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A Presenta*on from the NewMR Trends in Infographics, Visualisa*on and Presen*ng Event
28 June 2013
All copyright owned by The Future Place and the presenters of the material For more informa@on about NewMR events visit hEp://newmr.org
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Infotactics
Simon Dunn Keen as Mustard Marke@ng
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Guardian Data Blog
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
David McCandless
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Peter Orntoft
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Valentina D'Efilippo and James Ball (Harper Collins)
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Mikell Fine Iles
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Try to answer the following: • Project description and background • Marketing objectives • Target Audience • Desired action • Tone of voice • Single overriding message • Are there any mandatories? • Should not include/look like? • What will the designer need to get
the job done?
Add whatever you think the designer needs to know. For example: • What are your communications
objectives for the study? • What outcome do you want? • How will the infographic be used
once created? • What size shape should it be? Are
there any limitations? (for example if it needs to be printed at A4 this could cause big problems)
• How will it be branded? • Do you already have a visual theme
or is the designer free to create one?
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Simon Dunn, Keen as Mustard Marketing, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
Ray Poynter Vision Cri@cal University
Simon Dunn Keen as Mustard Marke@ng
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