simon wardley cloud computing why it matters
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Cloud ComputingWhy it matters
Simon Wardley
Canonical
DANGER!Will Robinson
DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
No. Slides
Pain
No. Slides
Pain
OK
15 slides
No. Slides
Pain
OK
Severerisk of harm
193 slides
photos/videoplacebo/3481780379/
Cloud Computing
What isCloud Computing?
http://www.flickr.com/photos/fimbrethil/
It’s like computers on the internet,
innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Disruptive shift of the computing stack to online
services.
It’s like computers on the internet,
innit.
Image from Oliver Twist
It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public
clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about
hybrid clouds which sort of are and it’s hype and lock-in and did I mention
infrastructure?
67 definitions
No. Slides
Pain
OK
Severerisk of harm
193 slides
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")Cloud Pyramid
+ 8 definitions
2. A new generation of computing
that utilizes distant servers for data storage and management, allowing the device to use smaller and more
efficient chips that consume less energy than standard computers.
No definition
Our Product
Cloud =
What is Industrial
Revolution?
http://www.flickr.com/photos/fimbrethil/
It’s like mechanised horses, innit.
43 definitions
1. Broad socioeconomic and
technological changes starting in the early 18th century.
2. Rapid development of industry
in the early 19th century.
No definition
+ 200 years
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
Not a thing
Transition
http://www.flickr.com/photos/21734563@N04/2179722280/
Concept
Suitability
Concept
Suitability
TechnologyConcept
Attitude
Concept
Suitability
Technology
Industrial Revolution
Attitude
Concept
Suitability
Technology
Our Product
Industrial Revolution
=
It’s like mechanised horses, innit.
It’s like computers on the internet,
innit.
Cloud Computing
Concept
John McCarthy, 1960
John McCarthy, 1960
John McCarthy, 1960
Utilitycomputing
John McCarthy, 1960
?
Innovation
W. H. Wollaston 1821
Bespoke
Hippolyte Pixii1832
Innovation
Products
Gramme Ring1860s
BespokeInnovation
Commodity
G. Westinghouse(1846 -1914)
ProductsBespokeInnovation
G. Westinghouse(1846 -1914)
ProductsBespokeInnovationUtility
Services
Harvey Hubbell(1857-1927)
ProductsBespokeInnovationUtility
Services
Innovation ProductsBespokeUtility
Services
Commoditisation
Commodity [Utility Services]
ProductsBespokeInnovation
Z31941
Innovation
LEO1946
BespokeInnovation
Products
IBM 6501954
BespokeInnovation
BespokeInnovation ProductsUtility
Services
Products
John McCarthy, 1960
Utility Services
John McCarthy, 1960
Concept
Concept
Suitability
?
X
Innova
tion
Produc
ts
Bespok
e
Utility
Servic
es
Y
Ubi
quity
Nov
elUbi
quity
Nov
elCom
mon
Ubi
quity
Nov
elCom
mon
Ubi
quity
Certainty
Nov
el
Low
Com
mon
Ubi
quity
Certainty
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
TV’s, Phone, VCRs
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Nov
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Low High
Com
mon
Ubi
quity
Certainty
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Innovation
Nov
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Low High
Com
mon
Ubi
quity
Certainty
Commodity
Innovation
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Utility Service
Innovation
Commodity
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Early lists, 1980.
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Low High
Com
mon
Ubi
quity
Certainty
DB marketing, mid 80’s.
Nov
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Low High
Com
mon
Ubi
quity
Certainty
CRM Products, 1990’s
Nov
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Low High
Com
mon
Ubi
quity
Certainty
Salesforce
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Innovation
Products
Bespoke CRM
Commodity
Utility Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Demand
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/mush2274
http://www.flickr.com/photos/mush2274/
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Low High
Com
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Ubi
quity
Certainty
Improvement
Demand
Nov
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Low High
Com
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Ubi
quity
Certainty
Constant pressure
Improvement
Demand
Nov
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Low High
Com
mon
Ubi
quity
Certainty
Innovation
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Products
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Widespread
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Ubi
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Certainty
Widespread
Feature Complete
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Ubi
quity
Certainty
Widespread
Feature Complete
Nov
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Low High
Com
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Ubi
quity
Certainty
Service
Nov
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Low High
Com
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Ubi
quity
Certainty
Volume Operations
Nov
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Low High
Com
mon
Ubi
quity
Certainty
Innovation
Products
Bespoke
Commodity
Utility Service
Concept
Suitability
Concept
Suitability
Technology?
Gerald J. Popek (1947-2008)
Concept
Suitability
Technology
Concept
Suitability
Technology
Attitude
?
Nicholas Carr
Nicholas Carr
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Diminishing Strategic Value
Nov
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Ubi
quity
Certainty
Cost of doing business
Concept
Suitability
Technology
Attitude
Nov
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Com
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Ubi
quity
Certainty
as a Service
as a Product
Why it matters
Nov
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mon
Ubi
quity
Certainty
as a Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Highly Disruptive
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Low High
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Ubi
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Certainty
You
Nov
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Com
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Ubi
quity
Certainty
You
Market
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Ubi
quity
Certainty
You
Market
Competitive Gap
Nov
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Low High
Com
mon
Ubi
quity
Certainty
You
Market
Constant pressure
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
http://www.flickr.com/photos/21734563@N04/2179722280/
Ubuntu Enterprise Cloud
Ubuntu Server Edition
Physical Machines (bare bones)
Cloud Controller
Node Controller
KVM Hyp.Web UI
VMEucalyptus
Private cloud
Tracks EC2 API
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Recap
What isCloud Computing?
It’s like computers on the internet,
innit.
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")
Utilitycomputing
John McCarthy, 1960
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
as a Service
as a Product
Concept
Suitability
Technology
Attitude
http://www.flickr.com/photos/21734563@N04/2179722280/
Why so much confusion?
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
as a Product
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
“Cloudy”as a
Product
Our Product
Cloud =
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Commodity
Utility Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Enables
Innovation
Utility Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Innovation
Products
Bespoke
Commodity
Utility Service
Innovation = $$$
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Brand
Innovation
Utility Service
Cloud Computing vs
Economic Crisis
Cloud Guru = $$$
67 Definitions
Private Cloud is Cloud Computing?
Cloud is like ...
electricity?Cloud is like ...
a supermarket?Cloud is like ...
whatever?Cloud is like ...
There is so much gibberish on cloud you might as well just call everything “Kitten”.
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Kitten, Kitten, Kitten
http://www.flickr.com/photos/privatenobby
Kitten
http://www.flickr.com/photos/privatenobby
Kitten
Kitte
n
Kitten Kitten
Kitte
nKitte
n
Kitten
Kitte
n
Kitten Kitten
Kitte
nKitte
n
Kitten
Kitten
KittyKitty Kitten
Kitte
nKitte
nKitte
n
Chicken
Kitten
KittyKitty Kitten
Kitten KittenKitten
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
KittenChicken
Chicken
Kitte
nKitte
nKitte
n
Kitten KittenKitten
Kitten
Kitte
nKitte
nKitte
n
Kitten KittenKitten
Kitte
nKitte
nKitte
n
“Kitten Chicken”
Kitten KittenKitten
Kitten = Chicken
Kitten !
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
... and it’s hype and lock-in and did I mention infrastructure?
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
www.ubuntu.com/cloud
Cloud for human beings(not for kittens)
simon.wardley@canonical.comtwitter : swardley
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