smashfly + glassdoor: 5 stages of the candidate experience

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@smashfly

@GDforEmployers

Candidates are like consumers.

Candidates Expect:• Social Engagement

• Relevant Content

• Transparent Culture

• Mobile Search

• Mobile Apply

• Fast Feedback

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Candidates are well-informed.#RMWebinar

Candidates have choices.

BIOTECH

Boston

RETAILTokyo

HEALTHCARE

London

FINANCIAL

New York

TECHNICALSUPPORT

Silicon Valley

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Evaluation Relationship

Post-Apply

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Awareness Consideration Interest Evaluation Relationship

Post-ApplyPre-Apply

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Consideration Interest Evaluation RelationshipAwareness

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Awareness

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Awareness

The Candidate:

• Doesn’t currently have a job or are expecting to lose it

• Feels underappreciated at their current job

• Has a new boss or the organization changes direction

• Believes there is lack of growth in their current position

• Is convinced by a better offer

Recruitment Marketing is every tactic that a talent acquisition team uses to find,

attract, engage and nurture leads to convert them into more qualified applicants

to fill jobs now and build a pipeline for the future:

• Sourcing

• Recruiting Events

• Employee Referrals

• Job Marketing

• Mobile (SMS) Recruiting

• Career Site

• SEO

• Talent Networks

• Employer Branding

• Advanced CRM

• Recruitment Automation

• Content Marketing

• Email Lead Nurturing

• Social Recruiting

• Recruiting Analytics

Job Marketing

Traditional Job Boards

International Boards

Advertising Locations

Glassdoor

Retargeting Banner Ads

Pay Per Click

Sponsored Listings

Talent Network

Job Alerts

Talent Network Emails

Talent Connect Newsletter

Candidate Sourcing

Social Media

Twitter

Facebook

Career Site

Direct Traffic

Referral Traffic

Employee Referrals

Traditional Job Marketing Channels

Emerging Job Marketing Channels

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Interest Evaluation RelationshipConsiderationAwareness

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Consideration

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Consideration

* Inavero 2015 (View)

Number of Sources Job Seekers Utilize Before Applying to Jobs

Number of Reviews Job Seekers Utilize Before Applying to Jobs

Awareness Consideration Interest Evaluation Relationship

KnownAnonymous

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1. Embed employee stories on targeted landing pages

2. Place employee stories in job descriptions

3. Promote employee stories via nurture email campaigns to your talent network

4. Encourage employees to include stories in their reviews on sites like Glassdoor

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Evaluation RelationshipInterestConsiderationAwareness

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Interest

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Interest

Candidate gave you permission to reach out but only if you:

• Continuously provide value

• Set reasonable expectations

• Realize that you are competing with others

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Candidate Action

• Join a Talent Network

• Sign Up to Receive Content

• Submit an Application

• Talk to a Recruiter

• Multiple Round Interviews

• Offer

• Offer Acceptance

Employer Reaction

• Welcome to the Network

• Send Valuable Content

• Confirm Receipt

• Timeline for Next Steps

• Inform on Rejection

• Offer Details and Reasoning

• Welcome to the Company

113,961 subscribers

CH2M June 2015Click through (CTR)

On average 410 new applicants per month

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RelationshipEvaluationInterestConsiderationAwareness

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Evaluation

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Evaluation

Quality candidates are interviewing your hiring managers, recruiters and team during each interview.

• Team and Culture

• Career Growth

• Work/Life Balance

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Overall RatingsGlassdoor

CompanyCompany 1 Company 2 Company 3

Number of Reviews - 733 3,638 98 183

Overall Company

Ratings3.2 3.9 3.3 3.2 2.7

Career Opportunities 3.0 3.7 3.2 3.3 2.5

Compensation and

Benefits3.2 3.2 3.5 3.3 2.7

Culture and Values 3.2 4.1 3.3 3.4 3.0

Senior Leadership 2.9 3.6 2.8 3.1 2.7

Work/Life Balance 3.3 3.9 3.6 3.4 3.1

Recommend to a

Friend

Recommend

Business Outlook39.2%

Positive

CEO Approval Rating 68.8% 91.1% 78.9% 83.4% 70.5%

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Evaluation

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Relationship

New Employee wants to succeed, needs to feel:

• Supported by HR

• Networked with team

• Valued to organization

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When’s the last time you put on the candidate’s shoes?

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smashfly + glassdoor: 5 stages of the candidate experience

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