smcsac linkedin professional workshop sept 2011
Post on 18-Dec-2014
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#smcsac
Advanced LinkedIn Concepts for Professionals
Instructors
@jeffmarmins
@cbaccus
Focus Areas
ConnectionsRecommendationsQuestions & AnswersGroupsApplicationsInpages & Company ProfilesTips
• LinkedIn is the worlds largest online professional network
• With over 100+ million members in over 200 countries.• A new member joins LinkedIn approximately every
second.• Number 2 social network behind Face Book• www.linkedin.com
LinkedIn connects you to your trusted contacts and helps you exchange knowledge,
ideas, and opportunities with a broader network of professionals.
Key Tenants
• Relationships out of Generosity
• Share Value• Subject Matter Expert: Build a
Credibility Plateau• ASK – for help, to connect and
for a next step
• Quality over Quantity (but both matter)
•How well do I know you? Determines how to connect and how to follow-up
• Import: Let LI know who you know
• Add, mine and ask for introductions
• Have boilerplate that isn’t boilerplate
•Understand the data relationships
Connections
Recommendations
• Give to get• Make it part of your routine• Social proof• No spelling or grammar
checking – write in word and copy/paste
• Visability
Questions & Answers
• ASK• ANSWER• Follow-Up (Post elsewhere?)
Groups
• Participation is personal brand recognition
• You can connect to others as a group member
Applications
• Where are they• Industry specific? • What tools are you already using? • Slideshare and Box.net
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Few brands have ventured into the LinkedIn Group environment as a destination.
It’s one way to establish a brand’s position on a topic and provide a platform to show interest in that community
Establishing a Company Community
Questions and responses are far richer on LinkedIn compared to other social networks
This post about innovation and attracting new
customers received over 700 comments!
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Another option is to become a member of a group
Key Benefits:
Contribute content as desired Do not have to manage community response Still can develop relationships and contacts within
group Can still demonstrate expertise and promote your
company through signature or profile
Becoming a Member Instead
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
LinkedIn Products & Services Performance
LinkedIn users doing recommendations is a new behavior that hasn’t taken hold quite
yet
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Takeaways:
The engagement is light.
People tend to recommend without any explanation of why
Your employees may make up a significant percentage of the recommends
Big positive: The quality of who recommended is scene by your customers and potential customers.
Recommendations
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Understanding Your Audience
Analytics give insight into who your “members” are by:
Industry Function Company
Advertising in LinkedIn an also be highly targeted.
• 40% of social is mobile
• Only connecting on a computer?
• Twitter• Smartphone
Mobile
Key Tips
• Ask Permission (Introductions, Inmails)• Be Authentic• EARN Trust• Update status – examples of work• Poll / Survey and share results• Cross-pollinate: Twitter / FB / Youtube• Search Linkedin first• Write honest and valuable
recommendations
Final Tips
help.linkedin.com
Be Active
Gordon Strause, a Senior Product Manager at Yahoo, had this to say:...I have found Linkedin useful. It's reconnected me with some former co-workers; I've used it to hire contractors and employees; I've even researched some competitive start-ups with it. I'm curious--is there anyone here claiming that Linkedin isn't valuable, did they try to do anything? Did you try to find someone you'd lost touch with? Did you try to find someone that might be helpful to you (contractor or employee or expert)? Or, is it, I signed up and I've been waiting for my cookie? Waiting around for more invitations is clearly not that useful, unless someone finds you interesting.
Support Slides
• Questions & Polls– Asking, Answering and follow-up
• Groups– Why belong to a group– How to find groups to join– How to best ask questions and answer questions within groups– Become part of a LinkedIn discussion group
• Applications– Adding presentations, videos, papers, podcasts, etc.– SlideShare/Box.net/YouTube/Portfolio– LinkedIn Today and other LinkedIn add-ins– Sharing Events
• Company Profiles• Personalized LinkedIn URLs• Miscellaneous tips and techniques
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