smx social media 2011: drew conrad

ZAGG – The #1 Brand in Mobile Accessories

Twitter@drewconrad

Email

drew@zagg.com or dconrad7@gmail.comDrew Conrad

ZAGG Social Media Marketing Specialist

Facebook.com/ZAGGFacebook

Twitter.com/ZAGGdailyTwitter

ZAGG.com/blogBlog

ZAGGdaily.comTumblr

Youtube.com/ZAGGTVYouTube

ZAGG Social Media Goals

Collect an email address

Convert the potential customer

Get the user to ZAGG.com

ZAGG Facebook Fans and Revenue

ZAGG Facebook Fans and Revenue

R=.95135There is a very strong correlation between an increase in Facebook Fans and an increase in direct revenue from Facebook.

Create urgency

Giveaways

Voting contestsIncentivize the share

Upsell banners Frequent links to pages that convert well

Ideas for increasing social media revenue

12 Weeks of

Christmas

iPad-a-Day

iPad-an-Hour

12 Weeks of

Christmas

New ZAGG.com

traffic record by 234%

3.23 New Facebook Fans per Minute

283,000

Facebook

Shares

Black Friday 2011 iPad-an-hour

New fans during the 12 Weeks of

Christmas

New fans during the iPad-a-day Giveaway

Social Media & Baseball(Stats from 2011 MLB Season)

165,705 at bats

42,267 hits

4,552 home runs

98 grand slams

Facebook Post Success

• 640% more clicks than average Facebook post• 105% more orders

than average• 132% more

revenue than average

Facebook Post Success

• 461% more clicks than average Facebook post• 70% more orders

than average• 82% more revenue

than average

Reason to Share

MeasureableEasy to Share

Social Media Campaign Model

ZAGG – The #1 Brand in Mobile Accessories

Twitter@drewconrad

Email

drew@zagg.com or dconrad7@gmail.comDrew Conrad

ZAGG Social Media Marketing Specialist