smx social media 2011: drew conrad
TRANSCRIPT
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ZAGG – The #1 Brand in Mobile Accessories
Twitter@drewconrad
[email protected] or [email protected] Conrad
ZAGG Social Media Marketing Specialist
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Facebook.com/ZAGGFacebook
Twitter.com/ZAGGdailyTwitter
ZAGG.com/blogBlog
ZAGGdaily.comTumblr
Youtube.com/ZAGGTVYouTube
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ZAGG Social Media Goals
Collect an email address
Convert the potential customer
Get the user to ZAGG.com
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ZAGG Facebook Fans and Revenue
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ZAGG Facebook Fans and Revenue
R=.95135There is a very strong correlation between an increase in Facebook Fans and an increase in direct revenue from Facebook.
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Create urgency
Giveaways
Voting contestsIncentivize the share
Upsell banners Frequent links to pages that convert well
Ideas for increasing social media revenue
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12 Weeks of
Christmas
iPad-a-Day
iPad-an-Hour
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12 Weeks of
Christmas
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New ZAGG.com
traffic record by 234%
3.23 New Facebook Fans per Minute
283,000
Shares
Black Friday 2011 iPad-an-hour
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New fans during the 12 Weeks of
Christmas
New fans during the iPad-a-day Giveaway
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Social Media & Baseball(Stats from 2011 MLB Season)
165,705 at bats
42,267 hits
4,552 home runs
98 grand slams
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Facebook Post Success
• 640% more clicks than average Facebook post• 105% more orders
than average• 132% more
revenue than average
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Facebook Post Success
• 461% more clicks than average Facebook post• 70% more orders
than average• 82% more revenue
than average
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Reason to Share
MeasureableEasy to Share
Social Media Campaign Model
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ZAGG – The #1 Brand in Mobile Accessories
Twitter@drewconrad
[email protected] or [email protected] Conrad
ZAGG Social Media Marketing Specialist