social engagement strategies: attracting new audiences and funding in the age of social media

Social Engagement Strategies: Attracting New Audiences and Funding

in the Age of Social Media

Suzanne OehlerEngage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013

Connect with your Audience

Know Thy Audience

1,000,000,000+(Facebook users)

-----------

220(average number of friends per Facebook

user)----------

1/2(Users accessing Facebook from mobile

devicesSource: SocialBakers.com

Spark Conversation

Question

Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page

Imagery

Source: Diablo Ballet social media channels

VideoSource: Symphony Silicon Valley YouTube Channel

http://youtu.be/X__Izoyw7Yo

Participation

Source: http://youtu.be/D7o7BrlbaDs

Successful Crowdfunding

1. Central, sticky theme around ownership

2. Recruit and empower a “tribe”3. Engage and expand your network4. “Share-able” marketing messages5. Reinforce and appreciation effort

Central, sticky theme

What was your ArtSPARK moment?

Source: Symphony Silicon Valley YouTube Channel

Recruit and empower a “tribe”

Engage and expand your network

Source: http://youtu.be/REYDvs3Vcag

Share-able marketing messages

Appreciate

2,100 people voted36% Facebook increase

$25,000 grant50,000 students

Suzanne OehlerConsultant, Speaker

408.409.0734suzanne@yappergirl.com

www.SuzanneOehler.com

• .com/YapperGirl• .com/in/suzanneoehler

@YapperGirlSays• Suzanne Oehler

Suzanne OehlerConsultant, Speaker

408.409.0734suzanne@yappergirl.com

www.SuzanneOehler.com

• .com/YapperGirl• .com/in/suzanneoehler

@YapperGirlSays• Suzanne Oehler