social entrepreneurship marketing workshop (summary)

DigitalSocial Experiential

@KerrYKlassic www.intecoogroup.com kerry@intecoogroup.com Linkedin.com/in/kerryabner

INTRODUCTION

MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural

collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.

OVERVIEW:AnewparadigmforbothpersonalmobilitychoicesandurbantransportplanningistakingshapetowardsEco-Mobility.Walking,cycling,wheelingandridesharingisbecomingmorecommonascommuni,esarelookingformoreeconomicallysoundwaystotravel.

10. transportation

DRIVERS:Eco-MobilitySharingEconomyTechnologyAdvancementsCleanerFuelSolu,ons

OVERVIEW:Entrepreneursarebringingtechnology,innova,onandimagina,ontothetablewhendevelopingsolu,onstopublicsafety.Cityprogramsarefundingandsuppor,ngthesevisionariesbyallowingthemtotestpilottheirdevelopmentsintheirdistricts.

9. Public safety

DRIVERS:TechnologyAdvancementsMinimalViableProductsStartupCommunityCivicInnova,on

OVERVIEW:Non-profitsareincreasinglyfindingthattheycannotrelyonphilanthropytosustainthemselves,muchlessgrow.Empoweringpeopletou,lizeandpreservenaturalresourcesintheireverydayliveswillbethekeytomoreinformedchoices.

8. sustainability

DRIVERS:GoingGreenDwindlingNaturalResourcesOrganicsHealth&Wellness

OVERVIEW:Whengovernmentsfailtoprovide,it’samazinghowcrea8veci8zensbecome.Entrepreneurshipisakeyplayerinendingglobalpovertybyreversingthecycleofdependencywithacycleofself-sufficiencyandemployment.

7. homelessness

DRIVERS:TechIndustryExplosionRiseinEntrepreneurshipSocialMedia

OVERVIEW:Socialentrepreneurshiphascomeonstrongintheeduca8onspacewithaneverygrowingnumberofins8tu8onsteachingentrepreneurialskillswithalensonsocialissues.Boomerswilljointheranksofsocialinnova8onstudentsasMillennialsareleadingthechargetofindmeaning.

6. education

DRIVERS:VideoBloggingAlterna,veSecondaryLearningSocialInnova,onRisingTui,onCost

OVERVIEW:InaculturebaGlingrecordratesofobesityandhealthproblemsrelatedtodietandnutri8on,providinghealthierfoodop8onscannotonlyformthebasisofaviablebusinessbutcanalsoserveagrowingmarketofpeoplethatwanttomakehealthierfoodchoicestosupporttheirlifestyle.

5. Food & health

DRIVERS:Health&WellnessOrganicsMindfulLivingTransparency

OVERVIEW:Brandsandorganiza8onsalikearefindingwaystovoicetheirfrustra8onswithhumanequality.Youngergenera8onsarehavingahard8mebelievingwe,asasociety,ares8llhavingthesameconversa8onsandfigh8ngthesamebaGlesourparentsandgrandparentswerefacing.

4. equality

DRIVERS:SocialMediaPoliceBrutalityNewFeminismSame-SexMarriage

OVERVIEW:Entrepreneursarenotonlyfocusingonsolarpowerasatoolforprovidingligh,nginplaceswithouttheinfrastructureforelectricity,butalsosolu,onsonhowtoconserveenergyfromourproductsandu,lizedinoureverydaylives.Arewewitnessingaproac,vefightagainstenergypoverty?

3. energy

DRIVERS:EconomicOpportunityCleanEnergyTechSustainablebusinessmodelsSolarPower

OVERVIEW:Entrepreneurswithdisabili,esarecrea,ngcommuni,esthatallowthemtoconnect,discussandstrengthentheirnetwork.Disabilityisbeingtreatedmoreeffec,velyviatechadvances.

2. disability

DRIVERS:TechnologyAdvancesInternetofThingsSocialCommunityEmpoweredPa,ents

OVERVIEW:Millennialsarecomingoutofcollegecarryingalargedebt,butnotreallyheadoverheelsaboutspendingthenext30yearsclimbingthecorporateladder.Newsolu8onsarebeingtestedusingavailableassetsandorganiza8onsthinkthatalivingincomewillhelpmorepeopleflourish.

1. income

DRIVERS:CollegeDebtBasicIncomeDigitalCurrencyValuablePublicSpaces

1. income

2. disability

3. energy

4. equality

5. Food & health

6. Education

7. homelessness

8. sustainability

9. Public safety

10. transportation

Let’s Work Together! Kerry Klassic

kerry@intecoogroup.com www.kerryklassic.com