april 20, 2012 uiuc social entrepreneurship workshop
DESCRIPTION
TRANSCRIPT
So, You Want to Be a Social Entrepreneur?
Vanessa RhinesmithApril 20, 2012
[Me]
Mobilizer for StartSomeGood,
Community Consultant at
TechSoup Global, & at
Center61
So, you want to be a social entrepreneur?
How are you going to do it?
So, you want to be a social entrepreneur?
How are you going to do it?
You are going to raise capital…
but how.
You are going to raise capital…
but how.
You are going to communicate your
idea…
but how.
You are going to communicate your
idea…
but how.
You are going to build awareness in the
market…
but how.
You are going to build awareness in the
market…
but how.
Getting started | Let’s Talk Communication
[How do you talk about your idea or social venture?]
[Who: the Audience]
[What: the Message]
[How: the Means]
Getting started | Let’s Talk ‘Your Pitch’
Getting started | Let’s Talk Crowdfunding
:: Crowd funding describes the collective cooperation attention and
trust by people who network and pool their money and other resources
together to support efforts initiated by other people or organizations. ::
- wikipediaA Compelling Story
Jumpstart Our Business Startups Actaka the JOBS Act
… among other things, legalize crowdfunding in startups by non-
accredited investors. In other words, now even your mom can invest in
your startup (via TechCrunch).
Crowdfunding + Communication =
A Compelling Story
Crowdfunding + Communication =
A Compelling Story
Fundraising Is Storytelling.
Getting started | Let’s Talk Marketing
Communication = messageMarketing = amplification
A Compelling Story
Marketing + Your Crowdfunding Efforts
A Compelling Story
Marketing + Your Social Venture as a Whole
A Compelling Story
You have a good idea…so.
A Compelling Story
You have a good idea…so.
A Compelling Story
What do all of these components (communication, crowdfunding, & marketing)
have in common?
A Compelling Story
Building Relationships & Human Connections
A Compelling Story
What’s the best part of being a social entrepreneur?
A Compelling Story
Contact me:
[email protected]://about.me/vanessarhinesmith
Twitter: @vrhinesmithLinkedIn:
www.linkedin.com/in/vanessarhinesmith