social for networking and scholarship · why social media? networking, collaboration, advice,...

Tara C. Smith

Associate Professor

College of Public Health

SOCIAL MEDIA FOR

NETWORKING AND

SCHOLARSHIP

WHY SOCIAL MEDIA?

Networking, collaboration,

advice, mentoring,

commiseration, finding cool

research & people

Publicize your work & brand

yourself

http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf

A TOUR OF SOCIAL MEDIA

BLOGS

Any kind of personal “web log”. Free at Blogger

(Google-owned), WordPress, more. Typically

allow comments on posts.

BLOGGING

Free sites: Blogger, Wordpress, Weebly

BLOGGING

FACEBOOK

Over 1 billion active users; “Friends” (bidirectional

info) and “Pages” (typically unidirectional)

TWITTER

TWITTER

“Microblogging” site; no more than 140 characters

allowed per “tweet.” “Followers” instead of “friends”

500 million active users; 340 million tweets per day

NETWORKING: HASHTAGS

#ecrchat (early career resources)

#HigherEd

#pubHT (public health talk)

#STEM

#IamScience

#meded

#hcsm (health care social media)

#digitalhealth

Regular #words, conferences (#ASM2012)

GENERAL ADVICE/QUESTIONS

GOOGLE PLUS

“Google’s Facebook”—150 million active users,

“circle” people instead of “friend” or “follow.”

“Hangouts” and “chats”

LINKEDIN

More “professional” social networking, 175

million members

YOUTUBE User-generated video content; over 3 billion hours of

video are watched every month. Google-owned.

INSTAGRAM

Picture/short video sharing site

Over 100 million users; ~2 years old

WHAT DO THEY HAVE IN COMMON?

Allow for dialogue—commenting,

response, interaction

WHY SOCIAL MEDIA?

Continuing education

Good way to filter literature & contacts

by following relevant sites/people on

Twitter, Facebook, LinkedIn etc.

Branding

What will students or potential

colleagues find when they Google you?

YOU JUST NEVER KNOW

New collaborations Funding?

http://chronicle.com/blogPost/How-to-Start-Tweeting/26065

LINKS

http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-

for-scientists-part-1-its-our-job/

http://www.biolbull.org/content/222/2/85.full

http://www.asmcue.org/documents/ASMCUE2011.pdf

http://www.biodiversityinfocus.com/blog/2012/01/02/twitter-for-scientists-

and-why-you-should-try-it-scienceshare/

http://chronicle.com/blogPost/How-to-Start-Tweeting/26065/

http://academhack.outsidethetext.com/home/2008/twitter-for-academia/

http://www.zelnio.org/wp-content/uploads/2011/11/2012-Thaler-et-al-

Digital-Environmentalism-2012-preprint.pdf

http://www.usnews.com/education/articles/2010/08/16/twitter-goes-to-

college-

https://twitter.com/i/#!/sciencebase/scientwitters/members

http://medcitynews.com/2012/02/15-healthcare-twitter-hashtags-you-

should-follow/