social media 101

Social Media 101

FSC Interactive

Andy Kutcher

What is Social Media?

But, What is Social Media?Social Media is any online or mobile network that allows for people to congregate, share and communicate. It’s a party….

online

CustomizationConsistencyCommunityContent

Content

We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.

– Tom Curley, CEO of The Associated Press

I need more content?!?

Mer.

What Should I Post?

(almost anything!)

News articles featuring your business or your industry

Blog posts you’ve written

Photos and videos giving fans the “inside” or “behind the scenes” look

Questions you want to have answered

Links to your website

Share Other People’s Relevant Content

Events You’ve Created

“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”

- John Jakes, author

Where Should I Post?

(everywhere!)

Content shouldn’t scare you…

After all, it’s yours…

Consistency

When Should I Post?

(everyday!)

Create a Schedule(and stick to it!)

Customization

You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!

- James Bond, Tomorrow

Never Dies

Community

com·mu·ni·ty   /kəˈmyunɪti/ noun, plural -ties.

a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists

Who’s A Part of My Community?

Who isn’t?

Anyone you interact

with, even if only one time, is a

part of your community

http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html

How Do I Grow My Community?

Shout it From the Rooftops!

Share Whatchya Got

Print Materials

Email Signature

How Do I Engage My Community?

Content!

Give ‘Em What They want

But Remember…

People change. You have to change with them.

Which Platforms are Right for Me?

http://socialmediatoday.com/index.php?q=SMC/118475

What is Twitter

Cocktail Party Rules of Engagement

Cocktail Party Rules of Engagement

– Don’t talk all about yourself

– Find the people who interest you

– Try to add value to the conversation

– Follow up with your new friends

Speaking the language

RT @fscnola hosting a #socialmedia101 training session this morning!

Twitter Translator

Saaay What?

Replies

@ denotes a tweet sent to another Twitter user.

@TiffanyStarnes see you in the park tonight!

Retweet

Like forwarding a message in e-mail. This helps grow community and makes people feel good.

RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0

Direct Message

DM is a private message that you can only send to those who follow you.

D Adeletiblier Here’s my e-mail address andy@fscinteractive.com

Hashtag

# makes a term into a keyword that is searchable, also used to imply sarcasm or humor

@tiffanystarnes is speaking in tongues at #socialsummit

@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames

Sign me UP!

YES!

Sign Up

Fill out your profile

Find and Follow People

Content

What are you doing?…in 140 characters…

Your Own Content

Other People’s Content

Whatever is Relevant

Responses to People

Why Does This Matter?

Because……people use Twitter

Customer Feedback

Deals & Specials

Giveaways

Customer Service

• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth

To accomplish goals:

How Often Do I Need to Tweet?

As Often as Possible.

Post: When You Have Content

Post: Whenever You’re Comfortable

Don’t Post: If You’re Just Regurgitating

How Do I Use Twitter For My Business?

With the Right Tools

Customize Your Twitter Page

Manage(on your computer)

CoTweet

Hootsuite

Tweetdeck

Manage(on the go)

Beauty in Brevity

Who’s My Community?

People Talking About You, to You or With You. People In Your Industry.

People In Your City.Basically, everyone.

www.search.twitter.com“search term” near:zipcode

www.Listorious.com

• @wdsu• @The_Gambit• @FSCnola • @Fleurtygirl• @Official_Saints• @hornets

A Few to Follow Locally

How Do I Track Success?

Great Question!

Success = ____________?

“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”

- Coach Mike Krzyzewski

Bit.ly

Who.Unfollowed.Me

TweetStats

Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/

Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com

BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/

TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com

OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics

The ‘book

So you have a Facebook Page?

Now what?

Where Should I Post?

(everywhere!)

How Do I Post…

(as a page?)

When Should I Post?

(everyday!)

Post Everyday(even if you don’t have content!)

How Do I Set Myself Apart?

I Just Gotta Be Me…

Facebook Apps

Page Settings

Facebook Places

Claiming Your Place

Facebook Deals

Creating a Deal

Build Your Own Tab

Who’s A Part of My Community?

Clients, Customers, Employees

Everyone You Interact With =

Potential Facebook Fan

Everyone You Interact With =

Your Community

How Do I Grow My Community?

Shout it From the Rooftops!

Facebook Ads

Add Favorite Pages

How Do I Understand My Community?

Insights

Insights: Users

Insights: Interactions

YouTube

What is YouTube?

YouTube is the largest search engine second only to Google.

What Should I Post?

Anything That Provides a “Behind the Scenes” look!

How-To Videos

Behind The Scenes

Professional Videos

Keep it Short.

What Should My Channel Look Like?

Like You!

Make Your YouTube Channel all About You!

Tag Videos & Create Playlists

Search Optimization

Where’s My Community?

All Around You

Find Other Channels Like Yours

And…Comment!

(with keywords!)

And…Subscribe!

How Do I Know if it’s Working?

Analyze!

YouTube Insights

Flickr

What is Flickr?

...words and pictures can work together to communicate more powerfully than either

alone. – William Albert Allard

What Counts as Content?

Photos!Photos!Photos!

Photostream(your photos)

Sets, Galleries, Collections(Other People’s Photos)

Galleries allow up to 18 public photos. It’s an

opportunity to celebrate the creativity of your

fellow members.

A collection is a group of your photo sets that are related

to one another

A set is a group of photos

Keywords, Keywords, Keywords!

Who is, Where is My Community?

On Flickr, too!

Find, Create and Join Groups

Link Your Networks from Flickr

Link Your Networks To Flickr

LinkedIn

What Is LinkedIn?

The Ultimate Business Networking Event

Who Do You Know?

Who Do THEY Know?

Who Are You Trying to Reach?

How Do You Expand Your Network?

How Do You Set Yourself Apart?

By the Numbers- 45 million users /profiles- Average of 1.5 million US visits per month- 80% of companies using LinkedIn as a primary tool to find employees

By The NumbersAverage age: 41Average household Income: $100K+College Grads: 80%Business Decision Makers: 50%

What Do I Put on LinkedIn?

Personally?

First, Let’s Talk About MeCOMPLETE your Profile…- Add Your Picture- Include ALL job history- Ask For and Make Recommendations- Optimize EVERYTHING

- Job Titles- Updates- Summary

What Do I Put on LinkedIn?

Professionally?

Create a Business Profile

Now What?

Community!Build Your Community!

Who Do You Know?

Who Do They Know?

- Always personalize requests!

- Include an introduction and why you would like to connect

- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST

Look to Existing Contacts for New Contacts

Join Groups

Answer Questions(Position Yourself as an Expert)

- Search open questions - Offer your expert opinion- Don’t know the answer, share it with someone who might

Give and Receive Recommendations

FSC Interactive1943 Sophie Wright Place

New Orleans, LA 70130

E-mail: training@fscinteractive.comFacebook: www.facebook.com/fscinteractive

Twitter: www.twitter.com/fscnola O: 504-894-8011F: 504-894-8012