social media 2012

Social Media Marketing2012 REACH & RESOURCES

Wendy Flanagan

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Agenda

• Strategy• Social Media Properties• Content Rules• Tagging• Composite Services• Personal Profiles• Measurement• Metrics/Monitoring

• Manage• Integrate• Consumers• Facebook Power• Twitter Tools• Search Engine Optimization (SEO)

• Resources

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OVERARCHING STRATEGY

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Strategy

• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of holidays/activities/promotions

• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4

SOCIAL MEDIA PROPERTIES

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CONTENT RULES

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TAGGING 

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COMPOSITE SERVICES

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PERSONAL PROFILES

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MEASUREMENT

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MONITORING

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MANAGE

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INTEGRATE 

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CONSUMERS

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FACEBOOK POWER

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TWITTER MANAGEMENT

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SEO

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Your Website or Blog

Squidoo

Chime.in

Weebly

XangaScoop.it

Storify

HubPages

Keyword‐loaded, Unique Content Distribution

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RESOURCES

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THANK YOUWendy Flanagan, Brand4Market, wendy.flanagan@brand4market.com

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