social media - acsa summit

Leadership, Networking and Legislative Advocacy Using Social Media

Lisa Gonzales, Ed.D. – Santa Clara COEBob Price, Ed.D. – Empire Union SDKevin Silberberg, Ed.D. – Standard Unified SDGabe Soumakian, Ed.D. – Oxnard UHSDDevin Vodicka, Ed.D. – Vista Unified SD

http://bit.ly/acsasocial

outcomes• Explore web 2.0 tools that are low/no

cost• Effectively network with your

colleagues, communicate as leaders, and advocate with legislators and school communities

• Explore the “do’s and don’ts” of social media

What is social media?Wikipedia50 Definitions

Devin’s Definition: Content that can be pushed, pulled, liked, shared, fed, rated, or discussed

Why use it?Half of all adults use social network sitesFacebook statistics

http://youtu.be/3SuNx0UrnEo

Social Media and EducationTool for learning?Communication with staff, families, and community

District Web Sites

twitter

twitter

Facebook

YouTube

Blogs

Social media in advocacy

RecommendationsStart smallKeep number of people involved to a minimum when you beginBe clear about intent; we decided to amplify our mission, vision, and valuesCommit to stay active—do not let your content become out-of-dateUse photos and visualsConnect with others to build your audienceCelebrate the little thingsDevelop and leverage your own voice (ie control the message)Use tools such as socialoomph or hootsuite to simplify processBe willing to learn!

CSBA Board Policies

Next StepsImplement new Board Policies and Admin RegsContinue to explore opportunities to improve student learning through social mediaContinue to leverage social media as communication toolConnect with others to build extended learning community

http://socialmediaforschoolleaders.blogspot.com/