social media corporate trends

Corporate Trends inCorporate Trends inSocial Media MarketingSocial Media Marketing

Chris BroganChris Brogan@chrisbrogan

President, New Marketing Labs

Mike LewisMike Lewis@bostonmike

VP of Marketing, Awareness, Inc.

Got Questions?Got Questions?Use the chat function in WebEx

Join the conversation on twitterJoin the conversation on twitterSubmit questions using the hash tag:

#awarenessinc

© 2009 Awareness CONFIDENTIAL

Social Media GrowthIn 2008

Social Media GrowthIn 2008

85%85% Growth in 2008Growth in 2008

150M150M usersusers

170170 countriescountries

700M700M Photos uploaded monthlyPhotos uploaded monthly

© 2009 Awareness CONFIDENTIAL

752%752%Growth in 2008Growth in 2008

1.2B1.2B Tweets so farTweets so far

4.4M4.4M Unique monthly visitorsUnique monthly visitors

© 2009 Awareness CONFIDENTIAL

184M184MNew blogs in 2008New blogs in 2008

77%77% Of web users read blogsOf web users read blogs

1M1M Posts are written dailyPosts are written daily

95%95% of reporters have blogsof reporters have blogs

© 2009 Awareness CONFIDENTIAL

30.1M30.1M UsersUsers

Images uploadedImages uploaded3B3B100M100M Videos viewed dailyVideos viewed daily

91%91% Growth in 2008Growth in 2008

59M59M Monthly usersMonthly users

© 2009 Awareness CONFIDENTIAL

"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the

Internet."

- Joe Trippi, Political Advisor@JoeTrippi

© 2008 Awareness CONFIDENTIAL

6M6MFacebook fansFacebook fans

350K350KTwitter followersTwitter followers

$500M+$500M+Funds raised through the webFunds raised through the web

© 2008 Awareness CONFIDENTIAL

Consumers have adoptedConsumers have adoptedsocial media.social media.

Consumers have adoptedConsumers have adoptedsocial media.social media.

How are businesses adopting?How are businesses adopting?How are businesses adopting?How are businesses adopting?

© 2008 Awareness CONFIDENTIAL

628 total responses628 total responses

© 2009 Awareness CONFIDENTIAL

20092009marketingmarketing

budgetsbudgetsare downare down

Increase Spending Increase Spending in 2009:in 2009:Search 50%Search 50%Video 46.6%Video 46.6%Social 46.6%Social 46.6%

© 2009 Awareness CONFIDENTIAL

Social Media in 2009?Social Media in 2009?

© 2009 Awareness CONFIDENTIAL

BrandBrandParticipationParticipation

ROIROI

LegalLegal

EthicsEthics IPIP

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

CollaborationCollaboration

Promoting BrandPromoting Brand

RevenueRevenue

RecruitingRecruiting

Customer EngagementCustomer EngagementThought LeadershipThought Leadership

NetworkingNetworkingMarketingMarketing

Service and SupportService and SupportProduct DevelopmentProduct Development

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

Would Best Practices help?Would Best Practices help?

Social Media Social Media Baby StepsBaby Steps

© 2008 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

© 2009 Awareness CONFIDENTIAL

Community AdoptionCommunity Adoption

© 2008 Awareness CONFIDENTIAL

Do you currently have an external Do you currently have an external community?community?

© 2009 Awareness CONFIDENTIAL

Community FocusCommunity Focus

Top 8 Social Media Marketing Use Cases

© 2009 Awareness CONFIDENTIAL

Chris BroganChris Brogan@chrisbroganPresident, New Marketing Labs

Mike LewisMike Lewis@bostonmikeVP of Marketing, Awareness, Inc.

Research Credits

• Forrester Research 2009, Social Technographic profile of US online users

• Austin's New Media Lab, 2008 Social media Statistics, nmlab.com

• Chrisbrogan.com

© 2009 Awareness CONFIDENTIAL

Photo Credits

• All photos taken from Flickr under Creative Commons> Slide 4: Scott Beale / Laughing Squid, laughingsquid.com> Slide 5: My First Nikon D40 Picture, somefool (MatthewM)> Slide 6: Scoble's Tablet PC, penmachine> Slide 7, Wikipedia, quartermane > Slide 9, Yes, We Can Twitter, comicbase> Slide 11: Alone in the crowd, frielp> Slide 13: V No Budget, derekb> Slide 14: The Exploding Internet Flower, mrwilleeumm> Slide 16: Proceed with… , Nubian ∑agle ©™> Slide 18: green light, Benimoto> Slide 24: Unity in Diversity, Untitled blue> Slide 30: Questions in the Dark, Matthew_Dutile

© 2009 Awareness CONFIDENTIAL