social media for biz and buzz

Social Media for Biz and Buzz

About Point It!

• Started in April 2002

• Seattle’s largest independent search marketing firm

• 12 team members, 40+ yrs of SEM experience

• Servicing clients across all verticals and annual revenues

• Managed over $30 million in PPC in 2008

Presentation AgendaAbout Point It

What is social media?

“By creating

compelling

content, you

can become

a celebrity.” – Paul Gillin,

author of

“Secrets of Social Media Marketing”

What is Social Media?

How can I leverage social networks?How can you leverage it?

Presentation AgendaTwitter

Presentation AgendaTwitter Examples

Presentation AgendaTwitter Examples

Presentation AgendaWhat About B2B?

Presentation AgendaTwitter Tips

• Focus on tweet quality, not tweet quantity.

• There’s no easy way to gain followers.

• Focus on the networking.

• Share. Events? Knowledge?

Tweet it!

• Respond. Genuinely.

Presentation AgendaWhat is LinkedIn

Presentation AgendaHow businesses get LinkedIn

Presentation AgendaLinkedIn Questions and Answers

Presentation AgendaBecome a LinkedIn Expert

Presentation AgendaHow individuals get LinkedIn

Presentation AgendaLinkedIn Applications

Presentation AgendaLinkedIn Tips

• Customize your public profile URL

• Take advantage of the three URLs available

in your profile

• Give and you shall receive: referrals, advice,

recommendations, answers

• Integrate it with Twitter and Facebook

Presentation AgendaWhat is FaceBook

Presentation AgendaHow businesses Facebook

Presentation AgendaFacebook Applications

Presentation AgendaFacebook Tips

• Complete your profile

• Share content: links, pictures, video

• Use Applications – and make your own if

you can

• Allow comments and respond to them

Presentation AgendaUseful Tools and Resources

o To claim your name, use http://namechk.com/

o To know what is said about anything in real-time, use

http://www.backtype.com

o To learn which tags to add to your Tweets, use

http://hashtags.org/

o To schedule your tweets, use http://www.socialoomph.com/

o To track URLs for social, use http://bit.ly

o To find followers and get yourself some additional Twitter

coverage, list your business with http://wefollow.com

Presentation AgendaFollow Point It

On Twitter @

pointitinc

On Facebook @

Point-It-Search-Marketing-Agency

On LinkedIn @

http://www.linkedin.com/companies/point-it

Presentation AgendaQ&A

Maria Nikishyna, Point Itmarian@pointit.com

Cory Banks, Point Itcoryb@pointit.com