what is social media for biz?
DESCRIPTION
"Social Media for Business" is ideal for marketing agencies just getting into social media. This explains the basics of social is, why you want to do it, and how it integrates with your campaigns.Choose "download" to get all the notes, which make this a much handier presentation.TRANSCRIPT
PRESENTED BY: JANINE A. SOUTHARD
April 23, 2009
SOCIAL MEDIA FOR BUSINESS
CONTENTS
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A L
-What?
-Examples: ›Good› Bad
-Best Practices- Social Media At Your Agency
April 23, 2009 | 2
What?
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
-You do it every day
-You hear about it on the radio
- It is . . . talking to people using the Internet!
- Insert pic of your agency owner on Facebook
April 23, 2009 | 3
Good Example: Blendtec
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 4
Bad Example: DELL 2005
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
OPPORTUNITY“Dell Hell” blogger Jeff Jarvis
ACTION: NONEFailure. Anger. Huge uptick in negative stories.
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Good Example: DELL 2007
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
OPPORTUNITYUnhappy customers spend time talking to all the wrong CSR people
NEW ATTITUDE – 2007 ! TO PRESENTGet involved with many online communities
New word is “relationship”
April 23, 2009 | 6
BAD EXAMPLE: SONY “VIRAL”
Ever wonder why airports are full of the Nintendo DS?
BEST PRACTICES
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L
•Authenticity
•Branding
•Conversations
•Consumer check-in & monitoring
•Longevity
April 23, 2009 | 8
Agency – Client Side
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 9
PART OF A CAMPAIGNWho should it reach?
What’s interesting to them?
How to affect them positively?
Stay on brand!
Photo © Wendy Piersall/Sparkplugging.com http://www.flickr.com/photos/wendypiersall/2681193498/
Agency - Client Side (part 2)
CAN DOResearch and set-up
Track conversations
Quantify results
Consult and advise
CAN’T DOPretend to be the brand
Make fake posts
April 23, 2009 | 10
Agency – Internal
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 11
OUTWARD FACINGWho should we reach?
What’s interesting to them?
How to affect them positively?
Stay on brand! Photo © Tom T http://www.flickr.com/photos/scraplab/3175872479/
Agency – Internal (part 2)
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LApril 23, 2009 | 12
INWARD FACINGCollaboration
Keeping up with interactive marketing trends
Knowing what’s going on across the company
Stay on brand!
Social Media is everywhere these days.
Now we get to use it!
C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A LC O N F I D E N T I A LCONFIDENTIAL C O N F I D E N T I A L