advanced social media marketing - biz level social media usage
TRANSCRIPT
AdvancedSocialMediaMarke0ng:APrac'calApproachforBusinessOctober23,2015
@NaThomson NataschaThomson CEO,Marke'ngXLerator
9:00AM GuestSpeaker:SocialMedia&TheLaw10:15AM Break10:30AM What’sNewinSocialMediaMarke0ng?11:30PM GuestSpeaker:Analy0cs&Automa0on12:30PM LunchBreak1:30PM BusinessLevelUseofSocialMediaPlaNorms2:15PM FinalProjectPresenta0onsI3:15PM Break3:15PM FinalProjectPresenta0onsII5:00PM ClassEnds
Today’sAgenda
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GuestSpeaker:PaulCowie
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“Not So Fast! – Employment, Ownership & Privacy Concerns When Using Social Media For Business.”
What’sNewInSocialMediaMarke0ng?
GuestSpeaker:JasonRose
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“Using analytics, automation and insights to create real ROI with social media.”
Business Level Usage of Social Media Platforms
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Thefirststeps…
1. Choosetherightpresence2. Completeyourprofile3. Engageyouraudience
9FacebookPage:PublicFigure
5KeyFacebookTac0cs1. Connectviaauthen0cemo'onsandvisuals2. Postforthe“NewsFeed”notyourPage3. Knowwhenyouraudienceisonline4. IncludeaCalltoAc'on(CTAs)5. Postregularlyandrespondtoeverypost
11MyNewsFeed
Source:SocialMediaExaminer.
ShowaSenseofHumor
Example Success Metrics
1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates
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For a good start… 1. Pick a “good” name for your handle 2. Complete your profile
– Profile Description – Quality picture(s) – Location – URL to company, blog or LinkedIn profile
3. Follow relevant people
5 Key Twitter Tactics
1. Share the content your target audience craves
2. Be authentic and respectful 3. Use relevant hashtags / join events 4. Use visual content 5. Be human = Think P2P not B2B
Example Success Metrics
1. Follower growth rate (%) 2. Retweets / Mentions / Quotes 3. Conversion Rates (CTR/Leads)
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GeXngStarted
CopyrightbyMarke'ngXLerator.
1. Complete your profile
ü Quality picture(s) ü Custom headline ü Contact details ü Summary ü Work history ü Add custom content
2. Customize your URL 3. Create a Company Page
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5KeyLinkedInTac0cs
1. Invite relevant connections 2. Giveandaskforrecommenda0ons3. Post status updates, possibly blog 4. Join relevant groups 5. UsetheAdTooltosegment
CopyrightbyMarke'ngXLerator.
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IsyourTargetAudiencethere?
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5Free(mium)Tools1. Bufferapp+Applet2. Bitly3. Twitonomy4. eClincher5. Twi[erAnaly0cs&TweetDeck
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5EnterpriseTools1. SalesforceMarke0ngCloud2. eClincher3. DataSi]4. Tracx5. Sprinklr
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#2015ConnectCon @ConnectMembers
facebook.com/ConnectMembers 31
#2015ConnectCon @ConnectMembers
facebook.com/ConnectMembers 32
#2015ConnectCon @ConnectMembers
facebook.com/ConnectMembers 33
Recap:SocialStrategy1011. Objec'ves2. TargetAudience3. FishingHoles4. Content5. Paidandorganic6. Experimentandmeasure
CopyrightbyMarke'ngXLerator.
NataschaThomsonNaThomson@Marke'ngXLerator.com@NaThomson+1(925)519-8111
Marke0ngXLerator.com
Over15yearsofB2Bmarke0ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlass.
Video:ExactTarget/Salesforce
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