social media for customer acquisition for banking sector

Social Media For Customer Acquisition

Banking Sector

Presented at Bank Branch of the Future Conference in Malaysia on Oct 14 (2014)

Agenda •  Introduction •  Case Studies •  Framework to Multiply Revenue through

DM •  Exercise: Facebook Adv Strategy for Lead

Generation •  Q & A

Let’s learn from Real Examples

Customer Acquisition

Influence Lead Sale

Customer Awareness/Marketing

Source: Capgemini - Social Banking

Customer Insights

Source: Capgemini - Social Banking

Lead Generation

Source: Capgemini - Social Banking

Customer Service

Source: Capgemini - Social Banking

Brand Building

Source: Capgemini - Social Banking

ICICI Bank

28% Increase in Revenue for SMBs

Amex: Realize your Potential

Kotak Bank: Transfer Money through FB

ASB Bank: Virtual Branch on FB

Let’s learn from few Non-Banking Examples

Tweet 2 Order

QR (Quick Response) Codes

Reach

Online Presence

Audience Aggregation

Leads Sales SEO, Ads,

Email, Social

Media…

Conversion Optimization

Analytics (Metrics, Tools)

Customer Acquisition Framework

KISSmetrics Post Trial Sign-up Flow

KISSmetrics Welcome Email

KISSmetrics Evangelizing Email

KISSmetrics Relationship Email

Real Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575

Exercise: Online Advertising Strategy for Lead Generation

Remarketing/Retargeting

Remarketing Example

Google Adwords vs Facebook Ads

•  Adwords: intent => higher conversion •  Facebook: targeting •  Facebook: early mover advantage

Opportunity of Targeting on Facebook

•  Age •  Location •  Gender •  Interest & Behaviour •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education

Interest & Behaviour Targeting

Custom Audience: Email/Phone/UID

Retargeting on Facebook

Landing Page Optimization

Reach

Online Presence

Audience Aggregation

Leads Sales SEO, Ads,

Email, Social

Media…

Conversion Optimization

Analytics (Metrics, Tools)

Customer Acquisition Framework

Time to Create Your Strategy http://bit.ly/dv-ws

“Anti-Social” Bank

“Talking to Zappos is like talking to a Friend who happens to sell Shoes.”

True Victory!

Let’s continue this conversation…

@MyDigitalVidya On Social Media Off Social Media

info@digitalvidya.com

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