customer acquisition growtalks
DESCRIPTION
Marketing guidance for startups and companies of any size. How creating inbound marketing that people love is the best way to grow your business.TRANSCRIPT
Customer Acquisi.on via Inbound Marke/ng Inbound
marketing is a fundamental shi5 in how we relate
to potential customers
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “
GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
#inbound12
hunt Photo of hun.ng
#inbound12
sow and gather.
Photo of agriculture
Make
marketing people love
START ATTRACTING consumers through relevant, useful, easy-to-
find content when they need it.
PUSH PAID RENT
INTERRUPT INVENTORY
VS.
8
PULL EARNED
OWN ATTRACT ASSET
START RESPONDING to how they make
decisions.
Readiness to buy…
Marketers need to build digital relationships and reputation before closing a sale.
“Image Credit:!Nisha A!
CHRIS BROGAN KEYNOTE SPEAKER FOUNDER, NEW MARKETING LABS
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.
“ARDATH ALBEE AUTHOR OF EMARKETING STRATEGIES FOR THE COMPLEX SALE
Offer
LP + CTA
LN
Email Blog
Social
Analyze
Marke&ng Campaign Structure
Iden&fy Conversion Opportuni&es and Make New Offer. Offer
LP + CTA
LN
Blog
Promote
Analyze
Build Landing Page, Call To Ac&on and Thank You Page to adver&se the offer.
AGach Lead Nurturing Campaign to the Offer.
Build Targeted List and Email Exis&ng Contacts the new offer.
Write blog ar&cles around the topic of the offer to promote on website.
Schedule social media promo&ons of landing page and blog posts
Analyze the results of each element to improve next campaign
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.
Image Credit: Lee Ann L.!
TIM FRICK AUTHOR OF RETURN ON ENGAGEMENT
Offer
LP + CTA
LN
Email Blog
Social
Analyze
HubSpot Guide to Internet Marke&ng Campaign Structure
GET share
share ideas
Link to Offer
Create an Offer Offer
Create a Conversion Path CTA LP
Link to CTA Link to LP
build lists
build relationships
Attach a Lead Nurturing Campaign LN
demand attention
#inbound12
create demand
Promote Your Offer Through Email Email
Link to Email
Promote Your Offer Through Blogging Blog
Link to Blog Article
Promote Your Offer Through Social Media Promote
Analyze Results Analyze
Consul&ng to Develop Irresis&ble Offers Offer
LP + CTA
LN
Blog
Promote
Analyze
Landing Page and Call to Ac&on Tools
Automated Email Nurturing Tools
Email Marke&ng Tools
Blogging + SEO Tools
Social Media Automa&on Tools
Analy&cal Tools To Measure Every Element of a Campaign
Thank you.