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Brand Yourself Using Social Media
www.mainecareercenter.com
Don Verrill
Jack Cowie
Margaret Connolly-Watson
22 March 2011
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
What do you want your brand to say?
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
Branding
Eyeballs
Marketingwww.mainecareercenter.com
SEO = search engine optimization
SMO = social media optimization
www.mainecareercenter.com
•Branding used to a “big business” thing.
•Only large corporations with large budgets had to worry about or even consider.
•With the explosion of social media, everything has changed.
•Today, consumers want to do business with companies they know and with brands and people they recognize.
www.mainecareercenter.com
www.mainecareercenter.com
MyDomain.com
Webpage
www.mainecareercenter.com
Blog
Blog
Blog
K
ey w
ords
Key words
Key words
Key w
ordswww.mainecareercenter.com
Wordpress
www.mainecareercenter.com
Call to Action
Call to Action
Call to Action
www.mainecareercenter.com
•Subscribe/Sign-up
•Join/Get Free Stuff
•Credit Card #
•Email address
•Comments
www.mainecareercenter.com
Landing Page
Where call to action takes place
www.mainecareercenter.com
Bits & Pieces
From/ Web page /Blog
www.mainecareercenter.com
Blog 201
Attraction
Retention
Conversion
Measurement
www.mainecareercenter.com
Measurement Tools
Feedbakstats
Disqus
Google Alerts
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
www.mainecareercenter.com
• Identity
• Image
• Design
• Recognition
• Reputation
www.mainecareercenter.com
• You Tube
• Flickr
• Slideshare
www.mainecareercenter.com
www.mainecareercenter.com
How about plain
ole
Business Cards?
www.mainecareercenter.com
• Identity
• Image
• Design
• Recognition
• Reputation
www.mainecareercenter.com
•Facebook-"Like,"
•Linkedin-Share
•Twitter-Follow
www.mainecareercenter.com
•What do you want your brand to say?
•When?
www.mainecareercenter.com
www.mainecareercenter.comComedian Gilbert Gottfried fired as voice of Aflac duck
Brand Yourself Using Social Media
www.mainecareercenter.com
Jack http://www.linkedin.com/in/fantextmobile
Margaret http://www.linkedin.com/pub/margaret-connolly- watson/11/431/33b
Don http://www.linkedin.com/pub/donald-verrill/10/751/3aa
www.mainecareercenter.com
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