social media for sales professionals

Calgary Sales Professionals

Yes, as a Sales Professional You are a Marketing Professional

“Internet Consultants with a fresh approach to doing business online by empowering clients through education.”

Senior AdvisorUlistic, Inc

www.ulistic.com

• Top 40 under 40 – 2007

• Top 20 Business Leaders of Tomorrow

2007

• Microsoft SBSC PAL 2008

• Microsoft Partner of the Year 2007/2009

Stuart CrawfordStuart Crawford served as a small business

marketing professional for 15 years in Calgary, Alberta, Canada.

Stuart was influential in the growth of IT Matters from 3 to 30

employees in his 8 years of service as VP, Business Development.

After his tenure with IT Matters, Stuart helped Establish Bulletproof InfoTech in the Calgary

market after a successful merger with Compuconsult.com

Stuart is married with two teenage sons, loves Golf and Heavy Metal music.

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Why Should You Be Online?

Get more sales

Help your clients

Connect with the market

Share with peers

Open new doors

Increase revenues

Take home more money

But what works and how?

Basic principles that work!

But…social media doesn’t work!

Social Media – Word Of Mount

How many of you would say that word of mouth referrals is a crucial part of your marketing plan?

Social Media Can and does WORK!

Engaging with peers Become the TRUSTED ADVISOR

Offering Advice and Help

Offering your opinion Creating Connections

It takes HARD WORK

You have to put in the time

30

60

30

Frequently Visible

• Frequency

F

• Visibility

V • Credibility

C

Be Inviting

Be Attentive

Always Keep Your Eyes Open!

Google AlertsSocialMention.com

What can you do?

LinkedIn

EVERY Sales Professional

Must Be On LinkedIn

www.linkedin.com

Setup your profile

Ensure your company is

listed

Join Groups

Get involved in the conversation

Recommend

Go where your clients are

Where does your industry hang out?

Where can you find alliances?

Where can you find your peers?

What about Facebook/Twitter?

Does Twitter/Facebook matter?• Answer: It depends!

How can I use Twitter in my sales career or business?• Research• Follow news

How can I use Facebook?

• Influencers• Connecters

Become a resource

Recap – You Must Do This!• Get on LinkedIn and complete your

profile• Join LinkedIn Groups and Participate

• Calgary Sales Professionals Club• Calgary Entrepreneurs and Small

Business• Linking Calgary• Industry Groups

• Give out three recommendations each week

• Join Industry Forums• Link up with influencers and connectors

and stay virtually connected• Start a blog and talk about your industry

and what your customers/clients are looking for

• Get noticed, become a resource• Become a trusted advisor

Get Help

Thank You

Stuart R. CrawfordUlistic Inc.

403.775.2205scrawford@ulistic.com

Blog: stuartcrawford.comWeb: ulistic.com

Personal Invitation

Email me today and book your no-cost 60 minute discussion on how to use the Internet in your career or business

Upcoming Courses

September 22 – SEOSeptember 30 – Social Media in Business