social media in one hour for weichert realtors

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One hour presentation on introduction to social media for the real estate business

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Social Media in One Hour

forWeichert Realtors BenchMark

©2010 Spake Communications

Social Media Questions• Why should I spend time doing social media?• How will it help my business?• How do I measure my results?• What’s the most effective use of my time?• How do I separate my social media business

life from my real life?• How do I develop a social media strategy to

build and maintain my business and business relationships?

Social Media Revolution -Erick Qualman Socialnomics

©2010 Spake Communications

The question is not, “are you doing social media?”

It’s, “ are you doing social media right?”

©2010 Spake Communications

The Basics

LinkedIn

Facebook

YouTubeflickr

©2010 Spake Communications

The Basics ( for business)

• Open an account (most are totally free)• Fill in your profile with your business in

mind (how much do you want to share)• Start slow!• Content is King (or Queen) – keep

relevance in mind at all times

©2010 Spake Communications

LinkedIn linkedin.comYour Online Resume’ and Business Presence

What to do first: (basics)•Complete your profile with lots of details•Connect with people you want to do business with•Find clients, associates and friends who will “recommend” you

A little bit further•Join or form groups•Participate in forums•Ask and answer questions in areas where you have expertise

©2010 Spake Communications

flickr.comShow your pictures to the world

Tips:• Edit• Titles and tags

©2010 Spake Communications

flickr.com

©2010 Spake Communications

flickr.com

©2010 Spake Communications

YouTube.com

Tips• Don’t be afraid of video• Keep your videos short• Titles and tags• Post your videos to other platforms

(Facebook, Vimeo, Tubemogul, blog)

©2010 Spake Communications

YouTube.com

©2010 Spake Communications

YouTube.com

©2010 Spake Communications

facebook.comBasics - Organization• Privacy• Groups (?)• Profile• Page• TOS• Etiquette• Reputation Management

©2010 Spake Communications

facebook.comMore advanced

• Marketing• Applications (for business and real estate)• FB Advertising• Rich content – video, photos, listings• Etiquette• Reputation management

©2010 Spake Communications

PRIVACY!

So this guy wants to be your friend???

©2010 Spake Communications

Click here for dropdown to manage account

Manage Friends

©2010 Spake Communications

Click to create a list

©2010 Spake Communications

USE THIS

©2010 Spake Communications

Questions?

Contact Joe – Joespake@gmail.comFollow my social media – http://follr.me/joespakeGet this presentation at

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