social media made simple presentation from 10/20/2011
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Social Media Made Simple By Kelly Noble
Thursday, October 20, 2011
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
• Facebook member since 2006
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Social Media Geek
Thursday, October 20, 2011
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Social Media Geek
Thursday, October 20, 2011
What you will learn today
• The basics of Internet Media Marketing
• Why use Social Media?
• Best practices of Facebook, LinkedIn & Twitter
Thursday, October 20, 2011
• Companies talked AT the customers
• We were easier to target and categorize
• We were believers
Then Vs. Now
• We can communicate back
• We are more diverse and different
• We are more savvy and educated consumers
Thursday, October 20, 2011
Social Media is just one piece of the puzzleTie it all together
Thursday, October 20, 2011
Why Social Media Marketing?
• Join the Conversation
• Build Relationships
• Brand Awareness
• Search Engine Optimization
• Provide a collaborative environment for prospects and customers.
Thursday, October 20, 2011
• There are over 800 million active Facebook (500 million this time last year)
• Facebook supports over 70 languages
• 71.2% of the US web audience is on Facebook
• There are more than 350 million active users currently accessing Facebook through their mobile devices
Thursday, October 20, 2011
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
• Regular updates
Facebook Page Best practices
Thursday, October 20, 2011
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
• Regular updates
• Always remember the 80/20 rule of posting
Facebook Page Best practices
Thursday, October 20, 2011
Tagging 101
Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.
Steps:1.Your PAGE must like the page you wish to tag prior to doing a tag.2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247.3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag.4.Continue sharing your message as you normally would.
Thursday, October 20, 2011
• 101 million members worldwide
• 47% of LI members are located inside the USA
• Professional Networking Site Launched in 2002
• Ages 45+ is the largest age demographic
Thursday, October 20, 2011
LI Tips
Thursday, October 20, 2011
LI Tips
Increase your visibility•Optimize your profile•Add connections
Thursday, October 20, 2011
LI Tips
Increase your visibility•Optimize your profile•Add connections
Improve your connectivity•Show all your affiliations in your profile: Past employment and companies, schools, associations and activities.• Join groups
Thursday, October 20, 2011
LI Tips
Increase your visibility•Optimize your profile•Add connections
Improve your connectivity•Show all your affiliations in your profile: Past employment and companies, schools, associations and activities.• Join groups
Improve your Google rank•Make your profile public•Customize your URL•Include your profile URL in your email signature
Thursday, October 20, 2011
Perform/Utilize •Check references•Look into companies•Search for new employees and service providers•Find content•Get business•Ask for recommendations
LI Tips
Increase your visibility•Optimize your profile•Add connections
Improve your connectivity•Show all your affiliations in your profile: Past employment and companies, schools, associations and activities.• Join groups
Improve your Google rank•Make your profile public•Customize your URL•Include your profile URL in your email signature
Thursday, October 20, 2011
Perform/Utilize •Check references•Look into companies•Search for new employees and service providers•Find content•Get business•Ask for recommendations
LI Tips
Increase your visibility•Optimize your profile•Add connections
Improve your connectivity•Show all your affiliations in your profile: Past employment and companies, schools, associations and activities.• Join groups
Improve your Google rank•Make your profile public•Customize your URL•Include your profile URL in your email signature
Thursday, October 20, 2011
Share more
Thursday, October 20, 2011
Thursday, October 20, 2011
Thursday, October 20, 2011
• First ever tweet was in 2006
• There are currently 110 million tweets per day
• The current rate of tweeting is 1,200 Tweets per second
• There are currently 200m registered users with a growth
continuing at a higher pace than before.
• 182% increase in the number of users tweeting from mobile devices in the past year.
Thursday, October 20, 2011
Grow Your Following
Thursday, October 20, 2011
Grow Your Following
• Register your profile on Twellow.com
Thursday, October 20, 2011
Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you back
Thursday, October 20, 2011
Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you back
• Follow the followers of others
Thursday, October 20, 2011
Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you back
• Follow the followers of others
• Only follow active users
Thursday, October 20, 2011
Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you back
• Follow the followers of others
• Only follow active users
• Unfollow those who do not follow you back within at least 48 hours
Thursday, October 20, 2011
Twitter Tips
Thursday, October 20, 2011
Twitter Tips
• Re-name your profile photo prior to uploading so that it will be indexed by Google.
Thursday, October 20, 2011
Twitter Tips
• Re-name your profile photo prior to uploading so that it will be indexed by Google.
• Only use 120 characters if you want to have your full message re-tweeted.
Thursday, October 20, 2011
Twitter Tips
• Re-name your profile photo prior to uploading so that it will be indexed by Google.
• Only use 120 characters if you want to have your full message re-tweeted.
• Use keywords in your profile bio as well as some of your tweets so you will be found.
Thursday, October 20, 2011
Twitter Tips
• Re-name your profile photo prior to uploading so that it will be indexed by Google.
• Only use 120 characters if you want to have your full message re-tweeted.
• Use keywords in your profile bio as well as some of your tweets so you will be found.
• Use a headshot rather than a logo
Thursday, October 20, 2011
linkedin.com/in/kellymnoble
Give me a recommendation for this class on LinkedIn and I’ll send you:
Facebook Cheat SheetLinkedIn Cheat SheetTwitter Cheat Sheet
Full of helpful tips and glossary of terms!
Thursday, October 20, 2011
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Thursday, October 20, 2011
Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Thursday, October 20, 2011
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