social media made simple presentation from 10/20/2011

Social Media Made Simple By Kelly Noble

Thursday, October 20, 2011

Social Media Geek


• Myspace member since 2004

Social Media Geek



• Facebook member since 2006

Social Media Geek




• LinkedIn member since 2008

Social Media Geek





• Twitter member since 2009

Social Media Geek





• Twitter member since 2009

• Google+ member since 2011

Social Media Geek


What you will learn today

• The basics of Internet Media Marketing

• Why use Social Media?

• Best practices of Facebook, LinkedIn & Twitter


• Companies talked AT the customers

• We were easier to target and categorize

• We were believers

Then Vs. Now

• We can communicate back

• We are more diverse and different

• We are more savvy and educated consumers


Social Media is just one piece of the puzzleTie it all together


Why Social Media Marketing?

• Join the Conversation

• Build Relationships

• Brand Awareness

• Search Engine Optimization

• Provide a collaborative environment for prospects and customers.


• There are over 800 million active Facebook (500 million this time last year)

• Facebook supports over 70 languages

• 71.2% of the US web audience is on Facebook

• There are more than 350 million active users currently accessing Facebook through their mobile devices


Facebook Page Best practices


• Create a Facebook Fan Page




• fb.com/page




• fb.com/page

• Welcome visitors with a custom welcome page




• fb.com/page


• Have a larger custom logo




• fb.com/page



• At 25 Fans create a vanity URL




• fb.com/page




• fb.com/username




• fb.com/page




• fb.com/username

• Regular updates




• fb.com/page




• fb.com/username

• Regular updates

• Always remember the 80/20 rule of posting



Tagging 101

Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.

Steps:1.Your PAGE must like the page you wish to tag prior to doing a tag.2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247.3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag.4.Continue sharing your message as you normally would.


• 101 million members worldwide

• 47% of LI members are located inside the USA

• Professional Networking Site Launched in 2002

• Ages 45+ is the largest age demographic


LI Tips


LI Tips

Increase your visibility•Optimize your profile•Add connections


LI Tips


Improve your connectivity•Show all your affiliations in your profile: Past employment and companies, schools, associations and activities.• Join groups


LI Tips



Improve your Google rank•Make your profile public•Customize your URL•Include your profile URL in your email signature


Perform/Utilize •Check references•Look into companies•Search for new employees and service providers•Find content•Get business•Ask for recommendations

LI Tips



Improve your Google rank•Make your profile public•Customize your URL•Include your profile URL in your email signature


Share more


• First ever tweet was in 2006

• There are currently 110 million tweets per day

• The current rate of tweeting is 1,200 Tweets per second

• There are currently 200m registered users with a growth

continuing at a higher pace than before.

• 182% increase in the number of users tweeting from mobile devices in the past year.


Grow Your Following


Grow Your Following

• Register your profile on Twellow.com


Grow Your Following


• Find people to follow who you want to have follow you back


Grow Your Following



• Follow the followers of others


Grow Your Following




• Only follow active users


Grow Your Following




• Only follow active users

• Unfollow those who do not follow you back within at least 48 hours


Twitter Tips


Twitter Tips

• Re-name your profile photo prior to uploading so that it will be indexed by Google.


Twitter Tips


• Only use 120 characters if you want to have your full message re-tweeted.


Twitter Tips



• Use keywords in your profile bio as well as some of your tweets so you will be found.


Twitter Tips



• Use keywords in your profile bio as well as some of your tweets so you will be found.

• Use a headshot rather than a logo


linkedin.com/in/kellymnoble

Give me a recommendation for this class on LinkedIn and I’ll send you:

Facebook Cheat SheetLinkedIn Cheat SheetTwitter Cheat Sheet

Full of helpful tips and glossary of terms!


fb.com/stellar247

twitter.com/stellar247


[email protected]


mailto:[email protected]


Connect with me:

fb.com/stellar247

twitter.com/stellar247


[email protected]




social media made simple presentation from 10/20/2011

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