social media marketing campaign
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Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Social Media Campaign
1Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
2Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
3Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Involvelive the social web, understand it, this cannot be faked!
4Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
5Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Internal: SM GuidelinesStandards of Integrity
Personal responsibility
Confidential information
Personal information
Copyright and trademarks
Conflicts of interest
Know your limits
Be yourself
Respect your colleagues and audience
Be accurate
Converse and give feedback
Priority of regular work commitments
Media training
6Saturday, 8 November 2008
Industry Tracking7Saturday, 8 November 2008
RSS of industry related news8Saturday, 8 November 2008
Social Bookmarks9Saturday, 8 November 2008
10Saturday, 8 November 2008
tracking comments11Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
CreatePrepare your Social Media Assets
12Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
13Saturday, 8 November 2008
ContentDepth of contentCreated in IsolationOne-to-many
14Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
15Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
16Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
17Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
DiscussNo conversation around your campaign? Then it may as well not exist
18Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
19Saturday, 8 November 2008
DistributionDiscover friends, linksNot long conversationsNot depth of content
20Saturday, 8 November 2008
FilterLink, not host of contentCitizen EditorSecondary Content producer
21Saturday, 8 November 2008
Consumer Complaints
22Saturday, 8 November 2008
Consumer Complaints
22Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Promoteactively, respectfully, promote the content into the networks
23Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
24Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
25Saturday, 8 November 2008
Widgets/RSS for Citizen ‘Free’ Advertising
WidgetsCitizen AdvertiserPromotes Ripple EffectLive updates of campaign
26Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
27Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
API (Sales)Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API.
Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.
eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.
28Saturday, 8 November 2008
Social Media Campaign
Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.comVIDEO OF ROCKETON
29Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
DAVID ARMANO
30Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
31Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Measuremonitor, iteratively develop & respond or be damned!
32Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
33Saturday, 8 November 2008
Technorati Charts Social Media News34Saturday, 8 November 2008
Technorati Charts Social Media News34Saturday, 8 November 2008
Blogpulse: Trending Keywords35Saturday, 8 November 2008
Trends36Saturday, 8 November 2008
Trends36Saturday, 8 November 2008
Newsletter and RSS measurements37Saturday, 8 November 2008
38Saturday, 8 November 2008
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38Saturday, 8 November 2008
Integrated Social Networks with CRM
39Saturday, 8 November 2008
Social Media Campaign
© Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
40Saturday, 8 November 2008
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