social media marketing framework
Post on 08-May-2015
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OMLogic Consulting
Making Sense of Social Media Marketing
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What is Social Media Marketing?
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“Social Media Marketing or SMM is the process of promoting a product, service or a brand using Social Media such as Facebook, LinkedIn, Blogs, Twitter, Flickr, YouTube etc.”
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Why SMM?
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Social Media sites are more popular than Porn sites
184m+ people have a blog (McCann, March 08)
YouTube has more than 100,000,000 Videos
Twitter adds 32 million+ unique visitors/month reaching to 50 million by 2009 year end (TechCrunch)
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Why SMM?
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Facebook has 200+ million users adding 600k users per day(http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/)
LinkedIn has more than 40 million users and more than 12.4 million unique visitors per month (http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/)
More than 600 Social bookmarking sites, Digg receives 21 million unique visitors a month (Quantcast)
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Global Stories
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Increasing the revenue: Dell made US$ 2 million using Twitter.
Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out.
Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network.
Online Reputation: A video on YouTube posted by 2 employees of Dominos costed them over US$ 50m.
CRM: Direct2Dell initiative transformed Dell computer’s customer satisfaction.
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Let’s look at a Typical SMM Paradigm
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Typical Approach
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Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results
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What results can you expect?
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Views on Social Media Channels
Some Traffic on the Website
May be Some Improvement in Search Engine Rankings
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Has the Business met its Objectives?
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Doubtful?
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Are the Views & Traffic Significant?
Are the Views & Traffic Relevant?
Does the Message Addresses the Concerns of the Potential Customers?
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Social Media Marketing Framework that Works!
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Social Media Marketing = Medium + Message
Content is the Key. ‘Quality’ wins!
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Online Marketing: Bringing Customers to your Site
SMM: Going Where your Customers Are!
Channel Identification is Critical!
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SMM is about Permission vs Interruption
vs
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SMM is about Engagement & Conversations
Participation is Must!
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Consumer/User is REALLY the King in SMM!
Serve them well. Inspire them to market your brand!
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Experimentation is Not at all Bad in SMM.
It’s the only way to Win SMM war for most of us!
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You can Measure Performance in SMM
Every channel has its own metrics
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Creation Population
Promotion
Visibility/Branding/
Leads/Sales
Channels, Positioning & Message
Measurability
Content
•Blog•Community•Advertising •Groups•Mashup
•Multichannel•Mashup
•Photos, Videos, PPTs, Blog Stories, Tweets etc
Business Objectives
Target Audience
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A Case Study - Commonwealth Games Community on FB
http://www.facebook.com/commonwealth.games/
For more insights, check out
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Thank You!
Ready to realize the full potential of Social Media Marketing?
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Email: info@omlogic.com | Phone: +91-11-47052805
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http://facebook.com/OMLogic | http://www.linkedin.com/OMlogic |
http://twitter.com/omlogic
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