social media metrics: a roi-al pain

Social Media Metrics: a ROI-al

Pain

Who are we?

Jason EisemanLibrarian for Emerging Technologies

www.jasoneiseman.com/blogtwitter.com/jeiseman

Lillian Goldman Library in honor of Sol Goldman at Yale Law School

Who are we?

Ryan Harrington

Reference Librarian

twitter.com/rbharrington

Lillian Goldman Library in honor of Sol Goldman at Yale Law School

depth of engagement

highlow

deepshallow

# of channels

Engagement Profiles

Mavens

7 or more channels

Maven

7 or more channels

above average engagement

depth of engagement

highlow

deepshallow

# of channels

Mavens

Butterflies

7 or more channels 7 or more channels

Maven

7 or more channels

above average engagement

Butterflies

7 or more channels

below average engagement

depth of engagement

highlow

deepshallow

# of channels

MavensButterflies

Selectives

Selectives

6 or fewer channels

above average engagement

Maven

7 or more channels

above average engagement

Butterflies

7 or more channels

below average engagement

depth of engagement

highlow

deepshallow

# of channels

MavensButterflies

Selectives

Wallflowers

Maven

7 or more channels

above average engagement

Selectives

6 or fewer channels

above average engagement

Butterflies

7 or more channels

below average engagement

Wallflowers

6 or fewer channels

below average engagement

depth of engagement

highlow

deepshallow

# of channels

MavensButterflies

SelectivesWallflowers

What do we measure & how?

Money

Time

Unclear direction

Setting goals

Personality

Publishing content

Ghost Town

CreepyTreehouse

What do we measure & how?

Different Measurements

Measurement Tools

Leveraging Website Content

Questions?

Creepy Treehouse image: from flickr user sacolton from a painting by Marcus Bernard: hhttp://www.flickr.com/photos/7317823@N03/

Mavens channels image: http://www.flickr.com/photos/jeremybrooks/2294396074/

Wall flower image: http://www.flickr.com/photos/miuenski/2656501794/