social media “out of box overview” - kkr.gov.my social media – out of box overview_0... ·...

SOCIAL MEDIA – “OUT OF BOX OVERVIEW”

1. WHAT IS A SOCIAL MEDIA?

Social media is just a name for how the internet looks nowadays. What makes today’s internet different from the internet of the past is the way people use it, and particularly the rise of social media tools & channels.

Online social networks first became popular with the rise of Friendster and MySpace in the early 2000s. Social networking use has developed hugely in recent times with the growth of sites like Facebook. In most English-speaking countries Facebook is now the social network of choice.

2. FACEBOOK PROFILE VS

FACEBOOK PAGE

It’s no secret that Facebook is the most-used social network in Malaysia.

i. What’s the difference between a profile and a Page?

ii. What should I put on my Page?

iii. What should I post on Facebook?

3. FACEBOOK PAGE SETTING

4. COMMITMENT

Managing your company social media required TIME, CREATIVITY & SYSTEM.

Be creative on content, of course you don’t want to bored people with the same old selling content about your company/product.

Posting content at the right time and place is important. This is to get maximum exposures and engagement.

HOW OFTEN YOU NEED TO UPDATE YOUR SOCIAL MEDIA?

Well obviously there is no exact ideal number, but there is a range. Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement. To be “seen”, 2-3 post a day is good enough.

HOW FAST TO REPLY MESSAGE IN INBOX / POST COMMENT

In inbox – As soon as you get the message In post comment – As soon as you get the message

* DO NOT DELAY IN REPLYING!

5. CONTENT

Choosing what kind of posting you want to do for you social page is based on the organization mission of having part in social media. However, that shouldn’t be 100% guide for you.

Types of Posting

ABOUT US • Your services/products • Working environment • New / past project • News update • History

EVENTS • Organization Event • Site Visit • Receiving a visitor • Launching

INFO SHARING • Info Solat, Hadith, Sunnah • Traffic Updates • Weather Updates • Safety Tips • Sports Updates • Current new updates

OTHERS

• Jokes • Funny picture • Quizzes (Teka-Teki) • Quotes

SCHEDULING

Sit down in front of your computer everyday thinking of what post to make can be tiring.

Other Tools

Hootsuite

SocialOomph

Tweepi

Spredfast

Buffer

Sprout Social

Everypost

SocialFlow

TweetDeck

Other Tools

Hootsuite

6. DO’S & DON’TS

DO keep your posts short DO stay current DO share DO look at what your competitors are posting

DO have fun but DON’T get carried away with humor DO pay attention to likes and comments on your posts DO Allow Fans to Share Content

DO Comment On You Fans Content

DON’T make your Facebook page into an ad for your business

DON’T get too industry-specific

DON’T like you own post

DON’T posting one thing right after another

DON’T use too many caps or exclamation points (!!!!!!!!!!!!!!!!!!!!!!!)

DON’T try to make every post for everyone

DON’T talk about your audience in your personal profile.

7. INSIGHT

Having a social media without analyzing their insight is like driving a car without its steering.

8. MONITORING

Managing Crisis

9. ONLINE ADVERTISING

Significance Advertising on the Internet is almost a necessity for

modern businesses / organization

Advantages The Internet's vast reach can allow advertisers to reach significantly more people than traditional

advertising media at a fraction of the cost.

Types of Online Advertising

SEARCH ADS

TEXT ADS

DISPLAY ADS

VIDEO ADS

FACEBOOK ADS

BLOG, NEWSPORTAL ADS

MOBILE ADS

FACEBOOK ADS

10. SOSIAL MEDIA REVIEW

TWITALYZER.COM

TWITALYZER.COM

TWITALYZER.COM

TWITALYZER.COM

Q&A SESSION

THANK YOU