social media roi - social fresh baltimore
Post on 08-May-2015
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The slides from my presentation on Social Media ROI at Social Fresh Baltimore on Wednesday, November 30
TRANSCRIPT
CLAY HEBERT@clayhebert
#socialfresh#smroi
They’re both right
Olivier Blanchard@thebrandbuilder
Gary Vay-ner-chuk
@garyvee
They’re both rightbothcorrect
Profit gained - Cost
x 100
Cost
$350 - $50 - $30
$30
x 100
900%
MOMENT
We need more Twitter followers!
No way! More Facebook fans!
SMART
SpecificMeasurableActionableRealisticTimebound
Increase /DecreaseBy _________Over _______
Increase sales on underarmour.com by 20% over the next 6 months.
Increase sales in Whole Foods retail stores by 30% over the next 12 months.
Communication Tools
YOURTURN
Avinash Kaushik
@avinash
Chuck Hemann
@chuckhemann
MOMENTS.M.A.R.T.
ANALYTICS
CLAY HEBERT
@clayhebert
www.dailysense.comclay@tribeswin.com
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